Google still has not announced a launch date for SGE

Google Search Generative Experience (SGE) is a new feature that Google is currently testing with a subset of U.S. searchers. It integrates AI overviews into search results to provide users with more comprehensive answers. SGE is designed to enhance the search experience by using generative AI to offer better responses to longer tail queries that may not have ads.

The exact date for when Google will launch SGE to all searchers is currently unannounced. However, there are rumors suggesting that Google may launch SGE during the Google I/O keynote address on May 14, with CEO Sundar Pichai on stage. It's important to note that Google has not confirmed these rumors, and the previous deadline of December 2023 was removed without launching SGE.

Currently, SGE is a Labs experiment that users can toggle on and off to opt out. However, for those included in the live test group, there is no option to opt out. This has led to some user complaints as the live tests of SGE have begun. If you're not part of the test group and want to opt out of future experiments, you would typically do so through the settings in Google Labs, but the availability of this option for SGE in the future is uncertain.

Industry professionals have several concerns regarding the launch of SGE:

• Advertisers are worried about how SGE might affect clicks and conversions on their search ads, which could impact their marketing effectiveness.

• Content publishers fear that traffic from Google organic search might change, potentially reducing the number of visitors to their sites.

• Content producers are concerned that Google might use their content to provide answers directly in the search results, which could result in fewer impressions on their own websites.

Despite these concerns, Google has stated that they aim to prioritize approaches that send valuable traffic to publishers and have mentioned that they are showing more links to sites with SGE in Search, potentially creating new opportunities for content discovery.