Google Now Allows Free Shopping Traffic Directly From First Page

Google is implementing a new SERPs layout that allows advertisers to get unpaid shopping traffic directly from the first page of search results. This change might be influenced by the Digital Markets Act.

To differentiate between free shopping clicks and paid clicks in Google SERPs, you can check the URL parameters:

• Free listings clicks contain the SRSLTID parameter in the URL.
• Paid clicks contain the GCLID parameter in the URL.

*Note: This is assuming that you have auto-tagging enabled.

The change in Google's SERPs layout, which now includes free shopping clicks from the first page results, may be a response to the Digital Markets Act. This act could be influencing Google to provide more visibility to unpaid shopping listings.