Google Now Allows Free Shopping Traffic Directly From First Page

April 20, 2024 at 6:21:26 PM

Google Now Allows Free Shopping Traffic Directly From First Page

Summary

Google's new Search Engine Results Pages (SERPs) layout allows advertisers to get unpaid shopping traffic from the first page, possibly due to the Digital Markets Act. Free shopping listings typically appear on the right or below organic/paid listings. Check the URL to distinguish free from paid clicks: 'SRSLTID' for free listings, 'GCLID' for paid, assuming auto-tagging is enabled.

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