Krzysztof Bycina | Swipe Insight

Google Ads Now Offers Free Shopping Clicks from First Page Results

1 years ago

Advertisers can now receive free clicks directly from the first page of Google Ads, not just the shopping tab, using either Google CSS or an external partner. It's recommended to review the performance of current free listings as there might be an opportunity for increased traffic. Additionally, it's important to rectify any potential disapprovals by checking for errors specifically in free listings, all manageable through the Merchant Center.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Now Allows Free Shopping Traffic Directly From First Page

1 years ago

Google Ads SEO

Google's new Search Engine Results Pages (SERPs) layout allows advertisers to get unpaid shopping traffic from the first page, possibly due to the Digital Markets Act. Free shopping listings typically appear on the right or below organic/paid listings. Check the URL to distinguish free from paid clicks: 'SRSLTID' for free listings, 'GCLID' for paid, assuming auto-tagging is enabled.

Disturbing fact about PMax that you may not know

1 years ago

Google Ads

PMax campaigns have two types of auto-generated videos: visible ones marked as 'automatically created' and hidden ones. PMax can create new videos without providing an option to preview them. This lack of transparency has been confirmed by Google. The situation reflects a trade-off between privacy control tools for internet users and control for advertisers.