Google Merchant Center Unveils Custom Feed Matching for Enhanced Product Data Management

Custom Feed Matching is a new feature in Google Merchant Center that allows users to join a supplemental data source (feed) to their primary data source using attributes other than the ID attribute, such as brand or product type. This feature can be useful for adding additional product attributes based on these identifiers.

To use Custom Feed Matching in Google Merchant Center, you can join a supplemental data source to your primary data source using attributes like brand or product type. For example, you can change custom labels based on the values in the brand field alone. This feature simplifies the process compared to using feed rules in the Classic Merchant Center.

Custom Feed Matching is planned for release in both the Classic Merchant Center and the new Merchant Center Next experience. The feature might not be widely available yet as it recently appeared in the GMC help pages.

Custom Feed Matching is important for Product Feeds Specialists because it simplifies the process of adding additional product attributes by allowing the use of attributes other than the ID attribute, such as brand or product type. This can make maintaining product feeds easier compared to using feed rules in the Classic Merchant Center.