Google Ads is transitioning from static images to motion content by introducing AI Video Generation within Google Merchant Center for free. This feature allows users to animate product images or any other images quickly, turning static shots into short videos in seconds. Google even generates an initial prompt automatically upon image upload.
Importance of This Update
- Ideal for Demand Gen and YouTube Shorts placements.
- Enables faster creative testing for e-commerce.
- Offers a more engaging alternative to static feed images.
- Indicates Google's preference for more motion and less static content.
This capability is expected to become available directly inside Google Ads soon.
