Google AdSense New Ad Intents Formats

Google AdSense's new ad format is called Ad intents. It is an intent-driven format that places links and anchors into existing text and pages on a website related to the site's content. These links and anchors show organic search results with ads when interacted with by a user.

Ad intents work by showing highly-relevant ads that do not rely on third-party cookies. This means they use other methods to determine ad relevance that do not involve tracking users via cookies.

Yes, Ad intent links and Ad intent anchors can be used independently. While they work best together, it is possible to use either ad intent by itself according to the FAQs provided.

Yes, it is possible to have both Ad intent anchors and anchor ads active at the same time. Anchor ads will have priority, and an ad intent anchor will only be shown when an anchor ad is not available.

The transition of shopping links & shopping anchors Labs to Ad intents means that these features are now a permanent part of Auto ads under the new name 'Ad intents'. Consequently, the Labs will soon close as they have been integrated into the Ad intents format.