In August 2024, Google Ads will update its Healthcare and medicines policy to include a certification for public health and safety awareness campaigns in France. This update allows governmental or well-established non-profit health advocacy organizations to use prescription drug terms, including opioid painkiller terms, in their ad text, landing pages, and keywords.
Key Points
- Certification Requirement: Advertisers must apply for certification with Google, with applications opening on 27 August 2024.
- Eligibility: Only governmental or well-established non-profit health advocacy organizations can use prescription drug terms.
- Policy Enforcement: Violations will not result in immediate account suspension. A warning will be issued at least seven days before any suspension.
