Google has announced a significant change to its Content Suitability settings for Parked Domains in Google Ads, set to take effect in October.
Key Points of the Update:
Default Opt-Out: New Google Ads accounts will be automatically opted out of serving ads on Parked Domains.
Affected Campaigns: This change will impact Search and Performance Max (PMax) campaigns in new accounts.
Manual Opt-In Option: Advertisers who wish to display ads on Parked Domains can do so by navigating to the Content Suitability settings and opting in.
Implementation Timeline: The change will be effective starting in October for new accounts.
Existing Accounts: The update does not affect current Google Ads accounts.
About Parked Domains:
- Definition: Parked domains are web addresses that have been purchased but not fully developed, typically containing little to no content.
- Network: These sites are part of the Google Search Partner Network.
- Policy Reminder: Google Ads policy prohibits ads linking to parked domain sites that only display advertising listings and links without providing unique, valuable content.
This update reflects Google's ongoing efforts to refine ad placement options and ensure ad relevance across its network. Advertisers are encouraged to review their Content Suitability settings in light of this change.
