Google Ads has introduced a new "Labs" section in its interface that highlights Missed Growth Opportunities by showing exactly how much traffic, conversions, and revenue were lost due to limited bids or budget caps. This feature essentially enforces recommendations but presents them in a clearer, more detailed way.
Key Features
- Displays what could have been achieved with higher bids or increased budget.
- Quantifies missed potential in terms of clicks, conversions, and conversion value.
- Breaks down missed volume by cause, distinguishing between budget limits and low bids.
Example Metrics
- 706K clicks missed
- 57K conversions lost
- €2.3M in unrealized conversion value
This tool helps advertisers understand the impact of their current bidding and budgeting constraints on campaign performance.
