Google Ads is inviting select customers to join its Advisors Community, offering a unique opportunity to directly influence its products and services. This initiative aims to enhance customer-centric product development and address advertisers' concerns about the effectiveness of updates.
Key Points
- Customer Feedback Integration: Google is shifting towards incorporating customer feedback in product development to address long-standing concerns from advertisers.
- Advertiser Involvement: Advertisers have often found Google product updates ineffective and have requested involvement in discussions before updates are launched. This community aims to address these concerns.
- Monthly Feedback: Members provide brief monthly feedback through up to four surveys, each taking around five minutes.
- Impact on Unreleased Products: Members can influence products before they are released.
- Quarterly Updates: Members receive quarterly updates on how their feedback is utilized.
How to Join
Invited customers can join by filling out a confidential questionnaire via third-party provider Alida.
It remains to be seen how much Google will incorporate user feedback and whether this will lead to improvements in Google Ads products.
