Google Ads is inviting select customers to join its Advisors Community, offering a unique opportunity to directly influence its products and services. This initiative aims to enhance customer-centric product development and address advertisers' concerns about the effectiveness of updates.

Key Points

• Customer Feedback Integration: Google is shifting towards incorporating customer feedback in product development to address long-standing concerns from advertisers.
• Advertiser Involvement: Advertisers have often found Google product updates ineffective and have requested involvement in discussions before updates are launched. This community aims to address these concerns.
• Monthly Feedback: Members provide brief monthly feedback through up to four surveys, each taking around five minutes.
• Impact on Unreleased Products: Members can influence products before they are released.
• Quarterly Updates: Members receive quarterly updates on how their feedback is utilized.

How to Join

Invited customers can join by filling out a confidential questionnaire via third-party provider Alida.

It remains to be seen how much Google will incorporate user feedback and whether this will lead to improvements in Google Ads products.