Google Ads has unveiled a new feature that streamlines the transition from Video Action Campaigns (VAC) to Demand Gen (DG) campaigns. This "Copy-Paste Upgrade Tool" marks the first step in a significant upgrade process set to conclude in Q2 2025.
Key Features of the Copy-Paste Upgrade Tool
- Easy Migration: Allows advertisers to mirror existing VAC settings in new Demand Gen campaigns
- Scalability: Facilitates setting up multiple tests efficiently
- Video Content Transfer: Automatically carries over video assets to the new DG campaign
Important Notes for Advertisers
- Image Assets: The tool does not transfer image assets; these must be added manually to DG campaigns
- Lift Measurement: Campaigns with ongoing lift studies (Brand lift, Search lift, Conversion lift) should not use this tool, as the converted campaign won't be automatically associated with the study
Recommendations for Use
The Copy-Paste Upgrade Tool is particularly beneficial for:
- Advertisers new to Demand Gen campaigns
- Those looking to start testing DG campaigns
- Marketers aiming to set up multiple campaign tests at scale
Timeline and Availability
- First Spotted: Recently introduced to select advertisers
- Full Upgrade Completion: Expected by Q2 2025
Implications for Advertisers
- Simplified Testing: Easier transition for those wanting to explore Demand Gen capabilities
- Efficient Campaign Management: Streamlines the process of creating multiple campaign variations
- Learning Curve: Opportunity for advertisers to familiarize themselves with DG features using familiar VAC settings
## Looking Ahead
This tool represents the initial phase of a broader upgrade from Video Action to Demand Gen campaigns. Advertisers should stay informed about future updates and additional features as Google continues to evolve its ad campaign options.
As the digital advertising landscape continues to change, tools like this demonstrate Google's commitment to helping advertisers adapt and leverage new campaign types more effectively. Marketers are encouraged to explore this new feature and consider how it can enhance their video advertising strategies.
