Google Ads API Update: New Image Optimization Features for Performance Max Campaigns
Google has announced an important update regarding new image optimization features rolling out in the Google Ads user interface, specifically impacting Performance Max campaigns. This update affects how API users can manage these new features.
New Image Optimization Features
The update introduces two key capabilities for Performance Max campaigns:
Landing Page Images: This feature allows Google AI to automatically source relevant images directly from your ad's landing page. These visuals are dynamically incorporated into ads, potentially improving relevance and extending reach across more placements.
Image Enhancements: With this capability, Google AI can automatically improve uploaded image assets through techniques like smart cropping to create different versions of images. This helps unlock more ad inventory and boost performance. Future enhancements may include additional capabilities such as uncropping or animating images.
Additional information about these features is available in the Google Ads Help Center.
Default Settings
Users should note the default configuration for these new features:
- Image Enhancements will be on by default for all Performance Max users
- Landing Page Images will be on by default if the user has account level dynamic image settings turned on
API Limitations
This update comes with significant API limitations that developers should be aware of:
- These new UI features for Performance Max campaigns can only be managed with the Google Ads user interface
- The features will not be viewable through the Google Ads API
- Users will not be able to opt-in or opt-out of these new settings (Landing Page Images and Image Enhancements) using the Google Ads API
- To change the status of these settings, users must use the Google Ads UI
Impact on Existing Integrations
Existing API integrations will continue to function for features and settings currently supported by the API. However, these new Performance Max settings must be managed by users directly in the Google Ads interface.
Google recommends that developers familiarize themselves with the details provided in the Google Ads Help Center to understand the scope of these UI changes for Performance Max campaigns. This will enable effective support for users and clarify the current limitations of the API regarding these new image optimization features.
