Google Ads has introduced a significant update to Performance Max campaigns, enabling advertisers to segment Asset Group performance data directly in the Table View. This new functionality, currently available to select accounts, provides deeper insights into campaign performance.
Key Segmentation Options
The new segmentation capabilities allow advertisers to analyze Performance Max Asset Groups across six key dimensions:
- Time periods
- Click Type (cross-network clicks)
- Conversion data
- Device performance
- Network statistics (cross-network)
- Top performers vs. Others
Enhanced Conversion Analysis
A notable addition is the conversion segmentation feature, which offers detailed insights into conversion patterns. Advertisers can now:
- Track conversion values across different conversion actions
- Analyze days-to-conversion metrics
- Measure Asset Group conversion efficiency
- Monitor the conversion timeline for different user segments
Practical Applications
The days-to-conversion metric is particularly valuable for campaign optimization, allowing advertisers to understand the conversion timeline for each Asset Group. This data can inform budget allocation and bidding strategies based on actual performance data.
Availability
The feature is currently rolling out to selected Google Ads accounts, with wider availability expected in the coming months. Advertisers can check their accounts for access to these new segmentation options in the Performance Max campaign view.
