Google has silently updated its Demand Gen (DG) campaign creation process, automatically opting in Video Enhancements when setting up new campaigns.
Key Features of Video Enhancements:
Vertical Video Conversion:
- Adapts horizontal videos to vertical or square formats
- Preserves key elements from the original video
Video Shortening:
- Creates shorter versions of longer videos
- Maintains crucial elements from the original content
Important Considerations:
- This change only affects newly created Demand Gen campaigns
- Advertisers should be aware if they prefer manually added video versions
- Existing campaigns are not automatically affected by this change
Other Default Opt-ins for New Demand Gen Campaigns:
- Optimized targeting
- Video Partners (partially enabled)
Impact:
This update aims to streamline the creation of versatile video ads for various placements and formats, potentially improving ad performance across different platforms and user preferences.
Advertisers should review their new campaign settings during setup to ensure alignment with their specific video strategy and creative intentions.
