Google Ads

Google adds default opt-in for AI-powered video in Video Action Campaigns

May 30, 2024 at 2:06:35 PM

TL;DR New updates on Video Action Campaigns: Default opt-in is now set, and shorter video enhancements have been rolled out to more accounts. The system creates key moments in your video to produce shorter versions while maintaining the original message. You can turn off these enhancements in campaign settings. Google Ads ensures quality control before automatic implementation. Follow Thomas Eccel for more updates.

Google Ads has introduced two updates for Video Action Campaigns:

(1) default opt-in for video enhancements and

(2) shorter video enhancements.

Default Opt-In and Shorter Video Enhancements

Default Opt-In: When creating a new Video Action campaign, Google now automatically opts you in for video enhancements unless you manually turn them off.
Shorter Video Enhancements: The system generates shorter versions of your video by identifying key moments while maintaining the original message and appearance.

How to Manage Video Enhancements

To disable video enhancements:

Go to “Campaign settings”.
Click the “Additional settings” drop-down menu.
Click the “Video enhancements” drop-down menu.
Uncheck the “Allow Google to create additional videos” checkbox.

Quality Control

Google Ads claims that video enhancements undergo a quality control process before they are automatically implemented. With the increase in video consumption on mobile devices, it is crucial to have ads properly formatted for different screen sizes and orientations. These enhancements use AI to resize and reformat videos to be more effective.