With v18 of the Google Ads API, the Recommendations.GenerateRecommendations
method can now be used during campaign construction to retrieve optimized budget suggestions for Performance Max and Search campaigns. By using the GenerateRecommendations
method with a recommendation type of CAMPAIGN_BUDGET
, users can input details like the final URL and bidding strategy. Google’s machine learning models then generate budget recommendations, providing projected impact metrics to understand their effect on account performance.
Additional Recommendations API Features
Recommendations in the Google Ads API offer various ways to enhance campaign performance through customized suggestions, such as:
- Adding new keywords
- Updating bidding strategies
The RecommendationSubscriptionService
allows users to subscribe to automatically apply specific recommendation types to their accounts. To directly retrieve and process recommendations, users can utilize the recommendation
reporting resource. For a comprehensive overview, refer to the implementation guide.