Google Ads API v18 Introduces Budget Prefills for Campaigns

The Recommendations.GenerateRecommendations method in Google Ads API v18 allows users to retrieve optimized budget suggestions for Performance Max and Search campaigns during campaign construction. By supplying inputs like the final URL and bidding strategy, Google machine learning models generate budget recommendations. This helps users understand the projected impact metrics on account performance.

To use the CAMPAIGN_BUDGET recommendation type in Google Ads API, you need to supply inputs such as the final URL and bidding strategy. These inputs are used by Google's machine learning models to generate budget recommendations. This feature is particularly useful for users providing a campaign creation interface, as it allows for budget prefills that fit into the campaign creation workflow.

Recommendations in the Google Ads API offer several features to enhance campaign performance through customized suggestions. These include:

• Adding new keywords
• Updating your bidding strategy

Additionally, with RecommendationSubscriptionService, you can subscribe to automatically apply specific recommendation types for your account. To retrieve and process recommendations directly, you can leverage the recommendation reporting resource.

You can subscribe to specific recommendation types in Google Ads API using the RecommendationSubscriptionService. This service allows you to automatically apply specific recommendation types of your choosing for your account. This helps in streamlining the process of implementing recommendations and optimizing campaign performance.

To explore the full range of recommendations offered by Google Ads API, you can check out the implementation guide. This guide provides detailed information on how to leverage the various recommendation features to optimize your campaigns.