Google Analytics has introduced a new Advertising Segments Report for Google Ads remarketing lists. This tool provides clear insights into your advertising segments across Search, YouTube, Display, and Gmail networks.
The report shows the size of your lists, indicating how many users have been available for ad personalization over the past 30 days. This helps you understand your audience better and improve your remarketing strategies.
Note that the size of these lists may differ from the user counts in your Google Analytics audience lists used for measurement. For more details, check here.
About Audience Segments in GA4
Audience segments can be created and managed in the Audience manager section. These segments enable control over which audience groups see ads across various Google platforms, including YouTube, Gmail, Google Search, and the Google Display Network. Users can advertise to custom audience segments or those generated by Google Ads.
Benefits
- Unified View: See all data segments in one place.
- Detailed Insights: View segment type, status, and size (reach) on each active network.
- Ease of Use: Quickly add data segments to ad groups and campaigns.
- Optimization: Adjust ad appearance for optimal exposure.
- Labeling: Filter and report on specific data segments.
For more details about advertising segments, check out Google Help Center.
