GA4 Introduces Advertising Segments Report for Google Ads Remarketing Lists

June 17, 2024 at 11:32:39 AM

TL;DR Google Analytics has introduced a new Advertising Segments Report for Google Ads remarketing lists. This tool provides clear insights into your advertising segments across Search, YouTube, Display, and Gmail networks. The report shows the size of your lists, indicating how many users have been available for ad personalization over the past 30 days. This helps you understand your audience better and improve your remarketing strategies.

GA4 Introduces Advertising Segments Report for Google Ads Remarketing Lists

Google Analytics has introduced a new Advertising Segments Report for Google Ads remarketing lists. This tool provides clear insights into your advertising segments across Search, YouTube, Display, and Gmail networks.

The report shows the size of your lists, indicating how many users have been available for ad personalization over the past 30 days. This helps you understand your audience better and improve your remarketing strategies.

Note that the size of these lists may differ from the user counts in your Google Analytics audience lists used for measurement. For more details, check here.

jpRYIMsXWPLXAAsSCGrbCI7kZfkzY6OTin3O.png

About Audience Segments in GA4

Audience segments can be created and managed in the Audience manager section. These segments enable control over which audience groups see ads across various Google platforms, including YouTube, Gmail, Google Search, and the Google Display Network. Users can advertise to custom audience segments or those generated by Google Ads.

Benefits

  • Unified View: See all data segments in one place.
  • Detailed Insights: View segment type, status, and size (reach) on each active network.
  • Ease of Use: Quickly add data segments to ad groups and campaigns.
  • Optimization: Adjust ad appearance for optimal exposure.
  • Labeling: Filter and report on specific data segments.

For more details about advertising segments, check out Google Help Center.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

Brais Calvo
Brais Calvo

Top Creator

Top Analytics Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
- Google Analytics has introduced a new Advertising Segments Report for Google Ads remarketing lists. This tool provides c... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

Featured
Google Ads introduces Tree Table View for enhanced report analysis

Google Ads introduces Tree Table View for enhanced report analysis

LinkedIn
LinkedIn

Official Source

Official Source

LinkedIn is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads API v17 to sunset on June 4 2025

Google Ads API v17 to sunset on June 4 2025

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads New Local Service Ads Terms Require Acceptance by June 2025

Google Ads New Local Service Ads Terms Require Acceptance by June 2025

Anthony Higman
Anthony Higman

Top Creator

Top Google Ads Creator

Anthony Higman is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Extends Short Description Limit in Performance Max to 90 Characters

Google Extends Short Description Limit in Performance Max to 90 Characters

Google Ads to Allow Same Advertiser's Ads at Both Top and Bottom of Search Results Trending ️‍πŸ”₯

Google Ads to Allow Same Advertiser's Ads at Both Top and Bottom of Search Results

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Age Exclusions feature now available in Google Ads Performance Max campaigns Trending ️‍πŸ”₯

Age Exclusions feature now available in Google Ads Performance Max campaigns

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Data Analysis
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
GA4 SQL logo

GA4 SQL

Verified Tool

Verified Tool

GA4 SQL is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Generate GA4 BigQuery queries easily

Data Analysis
Matomo logo

Matomo

Web analytics with full data ownership

Analytics
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative

Get Featured Here

Showcase your tool in this list.

Contact Us