Meta is expanding verification and transparency requirements for advertisers targeting audiences in Thailand, including global campaigns that meet certain risk criteria. Advertisers must verify who benefits from and pays for their ads, with this information displayed in the “Ad info” section and the Ad Library. Affected advertisers will receive notifications via email and advertising tools like Ads Manager and Meta Business Suite, and they have 7 days to complete the verification process. Failure to verify by the deadline will result in the inability to deliver ads in Thailand.
Required Actions
Verification: Advertisers must verify the beneficiary and payer of their ads through supported ad tools to prevent disruptions. Details about the verification process can be found in the Business Help Center.
Designation: After verification, advertisers need to designate the beneficiary and payer for ads directed at Thailand. This can be done by:
- Setting a default beneficiary and payer in Ads Manager.
- Including specific parameters in new ad sets for Thailand:
Regional_regulated_categories: Identifies relevant regional regulations.Regional_regulation_identities: Identifies the payer and beneficiary pages/businesses.
For those not required to comply with the verification process, proactive verification is an option, but immediate disclosure of verified information may not be available. More details can be accessed in the Business Help Center.
