Facebook Ads: New Actions Tab, Chart Comparison, Opportunity Score, Renamed Segment

The new Actions tab in Facebook Ads 'view charts' is a feature that displays all actions that can be taken in response to errors, warnings, or recommendations for a specific campaign, ad set, or ad. It provides a list of recommendations along with links that guide users on how to implement them. To access the Actions tab, users need to hover over the campaign name, ad set name, or ad name and click the 'View charts' link.

To use the 'Compare in chart' icon in Facebook Ads Manager, you can hover over the campaign name to reveal the icon. Clicking on this icon allows you to compare performance charts from multiple campaigns in a single view, helping you to review and analyze the results more efficiently.

The Opportunity Score in Meta Ads Manager indicates the potential performance improvement of an ad account by applying more recommendations. A higher Opportunity Score suggests that applying additional recommendations could enhance the account's performance over time. Users can find their Opportunity Score within Meta Ads Manager, where they will also see 'Top opportunities' and 'Additional opportunities' to consider. It's important to review these recommendations carefully and apply them when they align with the specific needs of the business and ad account.

The 'Engaged audience' segment in Advantage+ Shopping campaigns, formerly known as 'Engaged customers', is designed to consist of individuals who have shown interest in products but have not yet made a purchase. When creating this segment in the ad account settings, advertisers can receive reporting breakdowns that differentiate between new audience, engaged audience, and existing customers, allowing for more targeted and effective campaign strategies.