March 18, 2024 at 6:29:00 AM - Trending 🔥
The post discusses 7 methods for conversion tracking in cookie-restricted environments. Cookies, which store user data for personalized experiences and targeted ads, are declining, complicating data collection and potentially raising ad costs. The methods include collecting first-party user data, using first-party cookies, sharing second-party cookies, user ID identification, server-side tracking, and using browser memory features. Google's consent mode settings can also be used.
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