Alex Ignatenko | Swipe Insight

Facebook Ads Data Can Now Streamed into BigQuery for Free

1 years ago

Now, users can directly stream Facebook Ads data into BigQuery using the standard Data Transfers functionality, with no extra costs for connectors or API support. This free feature allows easy setup of a Facebook Ads transfer in the Google Cloud console. The BigQuery Data Transfer Service will auto-fill AdAccounts, AdInsights, and AdInsightsActions tables. Users must enable the BigQuery Data Transfer Service and create a dataset for Facebook Ads data.

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Exploring Alternative Conversion Tracking Methods in Cookie-Restricted Environments

1 years ago

Tracking Data Protection

The post discusses 7 methods for conversion tracking in cookie-restricted environments. Cookies, which store user data for personalized experiences and targeted ads, are declining, complicating data collection and potentially raising ad costs. The methods include collecting first-party user data, using first-party cookies, sharing second-party cookies, user ID identification, server-side tracking, and using browser memory features. Google's consent mode settings can also be used.

𝗛𝗼𝘄 𝘁𝗼 𝗿𝗲𝘁𝗿𝗶𝗲𝘃𝗲 𝗮 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗾𝘂𝗲𝗿𝗶𝗲𝘀 𝘁𝗼 𝗟𝗼𝗼𝗸𝗲𝗿 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝗶𝗻 𝗕𝗶𝗴𝗤𝘂𝗲𝗿𝘆?

1 years ago

BigQuery Looker Studio

Retrieve a list of queries to Looker reports in BigQuery by identifying popular reports from Looker Studio directly in the BigQuery console. The report ID can be obtained from the Job's Table in the information schema, allowing tracking of which reports generate the most queries. This also helps stay informed about new reports. This insight comes from Tim Hiebenthal.

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