The Google Ads Insights Finder Tool is a new beta tool designed to help users choose audience targeting. It allows you to gather intent-based audience insights, explore your audience’s interests, uncover search trends, and unlock new ways to reach them.

To get started with the Google Ads Insights Finder Tool, follow these steps:

1. Access the Tool: Navigate to the Insights Finder page.
2. Improve Your Strategy: Follow the provided steps to gain deeper insights into your marketing strategy.
3. Troubleshoot: Use the access guide to troubleshoot any issues you may encounter.

For more detailed instructions, visit the Insights Finder page.

The Insights Finder can help grow your business by allowing you to:

• Understand Your Audience: Gain insights into your audience's interests and uncover new segments.
• Reach More Customers: Use the insights to speak to more potential customers.
• Improve ROI: Companies like Oreo and Petco have seen significant growth using insights tools, with Oreo achieving 100% YoY growth at a 5.2:1 ROI and Petco increasing their eCommerce business by 100% year over year.

Several companies have successfully used the Google Ads Insights Finder Tool to drive business growth:

• Oreo: Achieved 100% YoY growth at a 5.2:1 ROI.
• Auchan: Personalized their toys campaign, resulting in a +21% recall lift and +10% favorability lift.
• Petco: Used insights tools to grow their online presence, achieving a +100% increase in their eCommerce business year over year.