Consent Mode: 'Setup Consent Mode' Tag Management in Google Ads

The 'Setup Consent Mode' is a new feature in the Google Ads interface that allows users to manage how they handle user consent for data collection and usage. It can be found under Tools & Settings -> Data Manager -> Google Tag -> Admin. This feature is designed to help advertisers comply with privacy regulations by integrating with Consent Management Platforms (CMPs) or guiding them through creating a custom Consent Banner.

To implement Consent Mode with a third-party Consent Banner, follow these steps in the Google Ads interface:

1. Navigate to Tools & Settings -> Data Manager -> Google Tag -> Admin.
2. Select the option for a third-party Consent Banner.
3. Choose from the list of Google-certified Consent Management Platforms (CMPs).
4. Follow the detailed information provided about how to implement Consent Mode, which includes both Basic and Advanced options.

If you're not currently using a Consent Banner, Google Ads will show you a list of certified Consent Management Platform partners. You will be provided with dedicated step-by-step guides that include how to open a CMP account, configure your banner, and implement Consent Mode. This is to ensure you can set up a system to manage user consent effectively and in compliance with privacy regulations.

Cookiebot Web CMP by Usercentrics is recommended as a reliable and official Google-certified Consent Management Platform (CMP) for implementing Consent Mode. This recommendation suggests that Cookiebot Web CMP is a trusted partner that can help advertisers manage user consent in accordance with privacy laws and Google's requirements.

A video guide for implementing Consent Mode has been shared by Adriaan, and it is linked in the comments section of the original post. This video is likely to provide a visual and step-by-step tutorial on how to set up Consent Mode effectively within the Google Ads interface.