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Brand Guidelines Settings for Google PMax Campaigns Now Live in Some Accounts

November 06, 2024 at 12:28:00 AM

TL;DR Brand guidelines settings for PMax campaigns are now live in some accounts. Announced in May at Google Marketing Live, you can set business name, logo, custom colors, and font at the campaign level. Discrepancies exist between settings and help page explanations. Brand guidelines control how your brand is represented in automated assets, using Google AI to infer key elements from your URL. These guidelines are rolling out globally.

Brand guidelines settings for Google Performance Max (PMax) campaigns are now live in some accounts. Announced in May at Google Marketing Live, this feature allows advertisers to control how their brand is represented in automated assets.

Campaign-Level Settings

Business Name: Required, may appear in ad text.
Logo: Square logo required, landscape logo optional.
Custom Colors: Optional, used for generating videos.
Font: Optional, used for generated text in responsive display ads.

Discrepancies Noted

There are slight discrepancies between the settings page and the help page. The help page indicates that both colors and fonts are used in videos on YouTube and responsive display ads.

Brand Guidelines Overview

Brand guidelines allow you to control your brand representation in PMax campaigns. You can upload customizations per campaign, including:

Brand font
Brand color
Business name
Logo assets (1–5 images)

Google AI infers key brand elements from your final URL, which you can review and fine-tune based on your brand and campaign goals.

Eligibility (Beta)

Brand guidelines are rolling out globally to advertisers who meet specific criteria:

Using the Google Ads interface in English
Using the Performance Max campaign type

How It Works

You can input your brand information at the campaign level, which can be modified during or after campaign construction. Brand assets and controls include:

Brand Assets

Business name: Required
Logos (up to 5): Required

Brand Controls

Primary and secondary colors: Optional
- Used in auto-generated videos on YouTube and responsive display ads on the Google Display Network
Font: Optional
- Used in auto-generated videos on YouTube and responsive display ads on the Google Display Network

Accessing Brand Guidelines

You can access your brand guidelines during and after campaign construction:

When creating an asset group within campaign construction
When creating a new asset group after campaign construction
When editing an existing asset group

Google will infer brand guidelines from your final URL the first time you use it. If successful, business name and logo will be pre-filled by default. Subsequent uses of the same final URL will reuse the most recently used brand profile inputs.

Optional Values

Optional inputs for font and colors allow for more control over brand representation. Google AI will infer these from your final URL, but you must manually confirm or modify them. Subsequent uses of the same final URL will apply the most recently used brand controls automatically.