March 12, 2024 at 7:03:14 AM
The post highlights the effectiveness of lifestyle images in product ads for attracting customers, especially on platforms like Google Shopping. It advises testing between lifestyle and default images to identify what works best at various consumer journey stages. The author mentions Google's Pmax feature that facilitates such testing. The use of AI-generated images is also discussed, with a reminder to include metadata to prevent disapproval.
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