Ruben Runneboom | Swipe Insight

Optimizing Client's Ads with Short Titles in Product Feed-Driven Campaigns

1 years ago

Adapting to Performance Max and Demand Gen standards is crucial for optimal title display in client's ads. Limited space often truncates standard product titles, especially on mobiles. Google's [short_title] tag allows concise product identification, potentially improving clickthrough rates. The short title should describe the product, be concise, under 65 characters, non-promotional, with highlights first and the brand name included.

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Google's Consent Mode V2 Causes Drop in Remarketing Lists

1 years ago

Google Ads

Do you notice a drop in your remarketing lists? It's quite likely this occurred around the 6th of March, in response to Google's adjustments related to Consent Mode V2. Inspect your remarketing lists and, should it be required, re-upload them.

Attracting Customers with Irresistible Product Ads: Power of Lifestyle Images

1 years ago

Google Ads Paid Search

The post highlights the effectiveness of lifestyle images in product ads for attracting customers, especially on platforms like Google Shopping. It advises testing between lifestyle and default images to identify what works best at various consumer journey stages. The author mentions Google's Pmax feature that facilitates such testing. The use of AI-generated images is also discussed, with a reminder to include metadata to prevent disapproval.