Amazon Sponsored Products Now Show Product Listing Quality

The enhancements made to display product listing quality for SP campaigns involve indicating whether the product listing meets the minimum standard or not. This helps advertisers understand the potential click-through rate of their product listings within the campaign.

Amazon recommends refraining from launching a campaign if all the products added have low click potential. Advertisers should enhance their listings before proceeding with the campaign to ensure better performance and click-through rates.

A product mix meets Amazon's minimum standard for SP campaign creation if at least one product is projected to receive clicks within 7 days when advertised. This projection suggests that the product has enough potential to justify its inclusion in the campaign.