Amazon's Virtual Bundles Now Above the Fold, Boosting Sales Like Never Before

Amazon Virtual Bundles are a feature that allows sellers to combine individual products into a single bundle listing. This enables customers to purchase multiple items together, often at a discounted price, without the need for the seller to physically package them together. Virtual Bundles are displayed prominently on the product page, making it easier for customers to find and select them.

To create a Virtual Bundle on Amazon, sellers can use the Virtual Bundle tool provided by Amazon. This tool allows sellers to select individual products from their inventory and combine them into a bundle. For example, Rugged and Dapper used the 'Style' variation to create a Face Wash & Moisturizer bundle, and then created additional virtual bundles for their face wash using the same tool.

Virtual Bundles are now converting better because they are showing ABOVE THE FOLD on the Amazon product pages. This prominent placement makes it incredibly easy for customers to see the bundles and opt for an upsell, thereby increasing the chance of a higher-value sale. The improved visibility and convenience for customers to convert to an upsell are key factors in the enhanced conversion rates for Virtual Bundles.