Amazon's Virtual Bundles Now Above the Fold, Boosting Sales Like Never Before
1 years ago
Amazon's Virtual Bundles are now prominently displayed, leading to increased conversions. For instance, Rugged and Dapper leverage both physical and virtual bundles for their top-selling face wash, using the 'Style' variation for a Face Wash & Moisturizer bundle and the Virtual Bundle tool for multiple face wash bundles. This change simplifies customer upselling, with virtual bundles showing significantly improved results.
