Amazon PPC Introduces New Campaign Goals: Acquire New Customers and Drive Ad Views

The two new campaign goals for Amazon Sponsored Brands are:

1. Acquire New Customers: This goal is aimed at driving sales from customers who haven't purchased a brand's product within a 1-year lookback period. Success is measured with the newToBrandPurchases metric.

2. Drive Ad Views: This goal is designed to reach and engage audiences across shopping and entertainment contexts, measured using the viewableImpressions metric.

Success for the 'Acquire New Customers' goal in Amazon PPC is measured using the newToBrandPurchases metric, which tracks sales from customers who haven't purchased a brand's product within a 1-year lookback period.

The metric used to measure the 'Drive Ad Views' goal for Sponsored Brands is the viewableImpressions metric, which helps advertisers understand the reach and engagement of their ads across shopping and entertainment contexts.

The new Amazon Sponsored Brands campaign goals are currently in preview-only mode. The exact date when they will be fully available has not been specified.

Advertisers will have the flexibility to set specific cost controls to stay within their budget while achieving their campaign goals with the new Amazon Sponsored Brands campaign goals.