Advantage+ Audience Now the Default Setup

Advantage+ audience in Meta's new Ad Set interface refers to a new naming convention where the previously known audience selection is now simply called Audience or default setup. This change is part of the interface and naming conventions update when creating a new Ad Set.

The new Meta Ad Set interface is viewed negatively for several reasons:

• It is filled with dark patterns, which are design choices that manipulate or trick users into making certain decisions.
• The menus are intentionally obscure or complicated, making it harder for users to navigate and understand their options.
• Important controls and setups are hidden behind plain links or made to look more complicated than necessary.
• The option to switch to original settings is not only changed but also colored in black, making it purposefully difficult to find, which reduces usability.

Specific changes in Meta's Ad Set creation interface include:

• Renaming the Advantage+ audience to simply Audience or default setup.
• Hiding controls and setups behind plain links or presenting them in a way that appears more complicated than it should be.
• Changing the option to switch back to original settings and coloring it in black to make it less noticeable and harder to find.