12 Types Of Google Ads Extensions, Now Assets

Google Ads extensions are now referred to as assets.

Using Google Ad extensions, or assets, benefits both the advertiser and the user. For advertisers, they increase visibility on the SERP, potentially leading to more clicks and less room for competitor ads. For users, they provide additional information that may not fit into regular ad copy, encouraging quicker action. These benefits can lead to an increase in click-through rate (CTR), which is a factor in Ad Rank, and can also result in higher lead quality and optimized PPC budget.

To add extensions (assets) to your Google Ad, follow these steps:

1. Choose the level at which you want to add the asset (account, campaign, or ad group).
2. Navigate to: Ads & assets > Assets > +.
3. After clicking the “+,” you can create the different types of extensions (assets) available.

The main difference between manual and automatic extensions in Google Ads is that manual extensions require a bit of setup work by the advertiser, whereas automatic extensions can be dynamically applied by Google when they are predicted to improve performance. Since 2022, Google has allowed account-level automated extensions to be served alongside manual extensions. If you prefer more control over your ads, automatic extensions can be turned off in the Ads & assets > Assets section, under Account-level automated assets.

There are 12 types of ad extensions (assets) available in Google Ads:

1. Location Assets - Encourage users to visit your physical location.
2. Call Assets - Enable users to call your business directly from an ad.
3. Sitelink Assets - Direct users to specific pages on your website.
4. Callout Assets - Highlight important selling points or promotions.
5. Structured Snippet Assets - Showcase specific product categories or features.
6. Price Assets - Set cost expectations upfront for buyers.
7. App Assets - Promote app discovery and downloads.
8. Lead Form Assets - Collect leads directly from the ad.
9. Image Assets - Add visuals to complement text ads.
10. Promotion Assets - Highlight sales and promotions.
11. Seller Rating Assets - Display customer ratings and reviews.
12. Business Information Assets - Show business name and logo for brand equity.