Google Ads is simplifying enhanced conversions by merging web and lead conversions into one unified setting with an on/off switch. From April 2026, it will accept data from website tags and API simultaneously to improve accuracy and bidding. By June 2026, the two features will merge, removing the need to choose implementation methods. No action is needed; you can opt out anytime at the conversion action level.
Threads is now a dynamic URL parameter in Meta Ads, labeled 'th' and 'threads_stream'. You can create live video ads directly in Meta Ads Manager by linking live videos from your Facebook Page. Two new metrics, 'WhatsApp Channel Follows' and its cost, track followers from ads. Catalog ads now feature automatic image cropping for better fit in feeds and stories. Website Custom Audiences may include Facebook/Instagram shop audiences to boost retargeting.
Google launched the Advertising and Measurement Developers Hub to help developers automate campaigns, analyze performance, manage tags, and monetize apps. The site includes a homepage, Developer Relations team info, a product directory for Google Ads API, Analytics APIs, and Publisher Tools, plus connections via Discord, support, and GitHub. It also features multimedia content like Ads DevCast and encourages user feedback.
Meta now supplements Custom Audiences for Facebook or Instagram shops with on-platform events and shop audiences. When creating a website custom audience targeting certain events or all visitors, Meta adds people who interacted with products on FB/IG. This can increase retargeting audience size and improve ad campaign results.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Meta changed ad creative selection: upload multiple creatives in different aspect ratios and customize each with crops, text, and destinations. You can exclude placements per media. Without customization, Meta auto-crops media for each user and placement. It's advised to exclude some placements manually, like vertical ones for 4:5 images. Meta adds related media automatically; review and remove to maintain control.
Google is moving its JSON files listing IP ranges from /search/apis/ipranges/ to a more general location at /crawling/ipranges/ on developers.google.com. The files will remain accessible at the old path temporarily, but users are encouraged to switch to the new location soon. The old URLs will be phased out and redirected within six months.
Googlebot is part of a centralized crawling platform for various Google products, not a single crawler. It fetches up to 2MB per URL (64MB for PDFs), including headers, ignoring bytes beyond this limit. Linked resources are fetched separately with their own limits. The Web Rendering Service processes fetched bytes, running JavaScript and CSS but works statelessly. To optimize, keep HTML lean, place key elements early, and monitor server response times.
Ray-Ban Meta launches AI glasses optimized for prescription wearers, available in two styles with adjustable features for comfort. New colors and lens options for Ray-Ban and Oakley Meta frames debut, including Transitions® and Prizm™ lenses. Software updates add hands-free nutrition tracking, WhatsApp summaries, neural handwriting, and expanded pedestrian navigation. Pre-orders start at $499, with wider release in April.
Instagram is testing Instagram Plus, a new premium subscription similar to Snapchat+. It offers perks like creating multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and spotlighting stories. The service is being tested in the Philippines for about $1.05 USD per month and in Mexico for around $2 USD. Confirmation from Instagram is pending.
