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19 hours ago
DoubleVerify launched content-level controls for Meta's Facebook and Instagram, letting advertisers avoid unsuitable content before ads run. This complements post-bid brand safety measures, improving ad quality and campaign impact. It adds 30 new avoidance categories and uses AI for efficient content analysis. These tools help brands optimize ad placement and ROI on Meta platforms.
19 hours ago
TikTok is launching Engaged Session, a new ad tool tracking users who spend 10+ seconds on a site after clicking an ad without pixel technology. It offers metrics like Total Engaged Sessions and Cost per Engaged Session to improve targeting and measure post-click behavior amid privacy restrictions. Available under TikTok’s Traffic Objective, early results show better engagement and lower costs, reflecting Gen Z's shift in search habits.
19 hours ago
Today, we’re announcing the July 2025 update to the Display & Video 360 API. This update includes support for campaign and insertion order targeting in v4, aligning it with v3. It also allows retrieval of video ad inventory control settings for YouTube & Partners line items. Users must update their client library to the latest version to access these features. Display & Video 360 API v3 will sunset on October 7, 2025, so migration to v4 is necessary.
19 hours ago
Google is introducing age assurance in the U.S. using machine learning to identify users under 18 and provide age-appropriate experiences. Protections include YouTube wellbeing tools, disabling some features, and restricting ads for minors. Age is estimated from user activity, with verification options if needed. The approach prioritizes privacy and collaboration for safer online environments.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
1 days ago
Meta is enhancing its gaming platform with Network Enabled Zero Permissions and Instant Games SDK API v8.0, improving user experience by allowing smoother game access while limiting data sharing. Developers benefit from increased player engagement and reduced compliance burdens. Existing Web Games must migrate to Instant Games by September 30, 2026, as Web Games are outdated. New Instant Games must use Zero Permissions starting August 1, 2025.
1 days ago
Microsoft Clarity is a free analytics tool for WordPress that offers heatmaps, session recordings, and engagement metrics to help site owners understand visitor behavior. The latest update simplifies setup with automatic project creation, direct setup redirection, built-in sign-in options, and an embedded dashboard within WordPress. Users can install the plugin, activate it, sign in, and start viewing insights immediately from their dashboard.
Meta's Q2 FY25 results showed daily active users up 6% to 3.48B and ad impressions up 11%. Revenue rose 22% to $47.5B, beating estimates, with a 43% operating margin and EPS of $7.14. Capex guidance increased to $66-72B. Meta's stock rose over 12% after hours. CEO Zuckerberg emphasized heavy AI talent investment, launching a Superintelligence Lab and boosting Reality Labs revenue with AI Ray-Bans. Nearly 2 million advertisers use Meta's AI tools.
1 days ago
TikTok has launched Footnotes, a user-submitted fact-checking feature in the U.S. that adds context to videos by allowing qualified users to write and rate informative notes. Nearly 80,000 users can contribute, with the system showing consensus-based helpful footnotes. Moderation combines automated and human review to ensure compliance with guidelines. This builds on TikTok's efforts to combat misinformation and promote media literacy.
1 days ago
X is improving its ads platform with sleeker, less intrusive ads that blend naturally into timelines and have an aesthetic score influencing pricing. AI-powered targeting and Grok enable precise audience reach, fast ad creation, and transparency via an expanded "Explain this post" feature. X supports SMBs with AI tools for efficient campaigns and aims to build trust and stronger connections between brands and users.
