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10 hours ago
From June 15, 2026, Google Analytics data flow will be controlled by Google Signals, while Google Ads data will rely only on the ad_storage consent mode. This change removes GA's control over Ads data, requiring ad_storage consent for Ads data use. Denying ad_storage prevents Ads from accessing user identifiers beyond URL data. Ads personalization and IP address controls will also be updated later in 2026.
10 hours ago
Google's updated spam policy targets back button hijacking, where sites block users from returning to the previous page, causing frustration and breaking expected browsing behavior. This will be a spam violation from June 15, 2026, leading to possible manual actions or search demotions. Site owners must remove any scripts causing this, including from third-party sources, to maintain user trust and avoid penalties.
Meta launches Muse Spark, a fast AI model powering its Meta AI assistant on WhatsApp, Instagram, Facebook, Messenger, and AI glasses. It supports complex reasoning, understands images, handles health queries, and visual coding. The AI multitasks with subagents and integrates community content for richer answers. Rollout begins in the US, with plans for broader access and open-source versions, aiming for personal superintelligence with privacy safeguards.
6 days ago
Threads is now a dynamic URL parameter in Meta Ads, labeled 'th' and 'threads_stream'. You can create live video ads directly in Meta Ads Manager by linking live videos from your Facebook Page. Two new metrics, 'WhatsApp Channel Follows' and its cost, track followers from ads. Catalog ads now feature automatic image cropping for better fit in feeds and stories. Website Custom Audiences may include Facebook/Instagram shop audiences to boost retargeting.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
6 days ago
Google Ads is simplifying enhanced conversions by merging web and lead conversions into one unified setting with an on/off switch. From April 2026, it will accept data from website tags and API simultaneously to improve accuracy and bidding. By June 2026, the two features will merge, removing the need to choose implementation methods. No action is needed; you can opt out anytime at the conversion action level.
7 days ago
Google launched the Advertising and Measurement Developers Hub to help developers automate campaigns, analyze performance, manage tags, and monetize apps. The site includes a homepage, Developer Relations team info, a product directory for Google Ads API, Analytics APIs, and Publisher Tools, plus connections via Discord, support, and GitHub. It also features multimedia content like Ads DevCast and encourages user feedback.
11 days ago
Meta now supplements Custom Audiences for Facebook or Instagram shops with on-platform events and shop audiences. When creating a website custom audience targeting certain events or all visitors, Meta adds people who interacted with products on FB/IG. This can increase retargeting audience size and improve ad campaign results.
12 days ago
Meta changed ad creative selection: upload multiple creatives in different aspect ratios and customize each with crops, text, and destinations. You can exclude placements per media. Without customization, Meta auto-crops media for each user and placement. It's advised to exclude some placements manually, like vertical ones for 4:5 images. Meta adds related media automatically; review and remove to maintain control.
12 days ago
Google is moving its JSON files listing IP ranges from /search/apis/ipranges/ to a more general location at /crawling/ipranges/ on developers.google.com. The files will remain accessible at the old path temporarily, but users are encouraged to switch to the new location soon. The old URLs will be phased out and redirected within six months.
