Facebook updates Developer Policies to improve ad-buying transparency and account structure. Advertisers must keep end advertisers in separate ad accounts unless using vendor_id or brand fields properly. From February 3, 2027, ad-buying solutions must disclose ad spend, fees, and campaign details upon end advertiser request. Meta may disclose info if policy violations are suspected, without prior notice. These changes align with industry standards.
Google Ads introduces a new metric called "Association" in Brand Lift Studies. It lets you pick a concept or attribute, and Google surveys viewers asking which brands they associate with that text. This metric helps measure brand positioning between awareness and consideration stages, not just recall. Note that only three metrics can be used per study.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Meta introduced a no-cost, one-click Conversions API for easier setup. If you already use an advanced CAPI, no changes are needed. For those relying only on Meta Pixel with limited tech resources, this basic CAPI can be enabled via Events Manager in Meta Business Suite. It creates a server-side connection to send web data alongside the Pixel, with automatic event deduplication. Setup involves selecting or creating a dataset and choosing 'Set up with Meta.'
Google now lets advertisers exclude irrelevant placements directly on Pmax, marking a major update for early 2026. This feature enables quick, bulk filtering and exclusion of placements, saving significant time on ad optimization.
OpenAI released GPT-5.5, a smarter model excelling at coding, research, data analysis, document creation, and software use. It handles complex tasks autonomously, improving efficiency and intelligence without slowing down. GPT-5.5 shows strong coding skills, better reasoning, and tool use, outperforming GPT-5.4. It’s used across industries for software engineering, finance, and communications, boosting productivity and accuracy.
Meta is replacing Accounts Center with Meta Account over the next year to simplify access and management of Meta apps and devices. It offers a single login, enhanced security with passkeys, and centralized settings management while keeping app-specific settings separate. WhatsApp remains optional. Meta Account supports Facebook, Instagram, Messenger, Threads, Meta AI, AI glasses, and Quest headsets, aiming to make digital life easier and safer.
OpenAI's workspace agents in ChatGPT let teams create shared AI agents to handle tasks and workflows within organizational controls. Powered by Codex, they automate reports, coding, and messaging, running continuously in the cloud. They integrate with tools like Slack, follow team processes, and need approvals when required. Agents improve with use, support enterprise governance, and offer admin monitoring. Available in business and education plans.
Meta will automatically add products from your website not currently in your catalog to help boost sales and ad performance. Advertisers may see a notice about this update. To avoid syncing unwanted products, review the update in Commerce Manager's Overview and opt out or edit the products included. This prevents irrelevant items from appearing in your ads.
Google Ads API v24 is released, requiring client library upgrades to access new features. Key updates include support for conversions with cart data, enabling detailed sales insights, and new metrics for product sales. Several services like AudienceInsights, ReachPlan, and ContentCreatorInsights have been refactored. Changes affect campaign budget, asset views, video ads, and preview services. Live walkthroughs and resources are available for developers.
