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6 days ago
Google introduced a new "Brand Inclusion" feature for Shopping campaigns, enabling advertisers to target only their own branded traffic. Previously, isolating branded activity was challenging as non-branded queries often appeared, complicating performance tracking. This update helps clearly separate branded from non-branded results and allows for better budget allocation and strategic planning.
6 days ago
Meta has launched new opportunity score features in its Marketing API, enabling advertisers to evaluate campaign optimization on a 0-100 scale. This score is based on the implementation of over 40 personalized recommendations aimed at improving ad performance. Users can access these insights via API and link to Ads Manager for further actions. However, a high opportunity score does not guarantee future performance, as various factors can influence results.
6 days ago
Reddit, with Webflow, launched Interactive Ads, enabling brands to create custom, engaging experiences within Reddit communities. These ads include games, quizzes, and dynamic content to boost user participation and brand connection. Early testers like Paramount, EA, and Red Bull used them for promotions. Designed to drive awareness and engagement, these ads are in limited alpha testing, with a $1,000 ad credit offer for spending $1,000.
6 days ago
Structured Data Files v9.2 is now generally available for all users, allowing downloads and uploads in the Display & Video 360 UI and API. The update includes new audience targeting columns and product filtering options for YouTube and Demand Gen Line Items, related videos for YouTube Line Items, and support for Video Sequence Line Items for select clients. Users on deprecated versions should refer to the migration guide to upgrade to v9 before moving to v9.2.
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6 days ago
Copilot is enhancing its AI search by adding prominent, clickable citations and an aggregated source view to build trust and transparency. The new dedicated search experience within Copilot offers precise, adaptive responses with easy navigation links for quick access to relevant sites. These updates aim to balance trust, freedom, and control while supporting a healthy web ecosystem by highlighting publisher sources clearly and accessibly.
8 days ago
Reddit updated Ads Manager to simplify AI-powered automated targeting, expanding reach beyond initial targeting to boost campaign performance. It uses machine learning analyzing targeting, creatives, and engagement while maintaining brand safety and exclusions. Automated targeting improves impressions, conversions, and lowers costs. Reporting offers insights into audience interests and communities. Alcohol and special ad categories aren't supported.
8 days ago
The new Google Merchant Center 'Creative Content' feature enhances brand profiles and product listings across paid and organic Google placements. Videos can be sourced from social channels, websites, or Product Studio, and automatically appear in Google Ads asset libraries for linked accounts. It allows video mapping to product listings, including AI-powered mapping from YouTube, boosting SEO and brand presence on Google.
8 days ago
New updates for Google Ad Manager, AdSense, and AdMob aim to help publishers enhance monetization. AI tools automate manual tasks, including a brand safety feature that blocks unwanted ads, a generative AI reporting tool for custom reports, and an AI chat for instant support. The CTV Live-biddable solution assists in monetizing live events, while Buyer Direct simplifies direct deals with agencies, creating new revenue opportunities.
8 days ago
Google updated Performance Max campaigns with two main features: Waze ads integration for U.S. store goal campaigns, letting businesses appear as 'Promoted Places in Navigation' pins without extra setup, and expanded channel performance reporting for all campaigns. Soon, reporting will include search partners and manager account access. These changes improve ad visibility and insights, with Waze ads expanding internationally in 2026.
