Discover the Latest Insights

Apple Search Ads to Support SKAdNetwork Attribution

22 hours ago

Apple Search Ads will integrate with SKAdNetwork versions 1.0, 2.0, and 3.0, allowing advertisers to receive SKAN postbacks. This change eliminates the need for two attribution methods, reducing duplicate conversions and standardizing iOS attribution. Apple has noted limitations in its current API and the need for better marketing measurement. There are concerns that ASA may take last-touch conversions from third-party networks, impacting measurement capabilities.

Meta Ads Introduces Social Information Feature for Aggregating Likes Across Ads

22 hours ago

Meta Ads

Meta has introduced a feature in Advertising Settings called SOCIAL INFORMATION, which allows likes and reactions to be aggregated across similar ads. This can enhance the perceived engagement of individual ads. However, if comments are also aggregated, it could lead to issues. The feature is ON by default, and while generally acceptable to keep it enabled, users should check their settings. It is unclear how Meta defines similarity for aggregation.

LinkedIn launches Trends feature for enhanced video curation experience

22 hours ago

LinkedIn is enhancing its video experience with a new Trends feature for US users, allowing discovery of videos on workplace stories, industry news, and career topics. Users can explore trends like WFH hacks and office culture, with related videos accessible through vertical scrolling. The feed includes video carousels for specific trends, and an Add to this Trend button lets users upload their videos for potential editorial features.

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Meta Introduces Llama 4 Models with 10 Million Context Window

23 hours ago

Llama

Meta has launched Llama 4 models, including Llama 4 Scout and Llama 4 Maverick, featuring advanced multimodal capabilities and a 10 million context window. Llama 4 Scout has 17 billion parameters and 16 experts, while Llama 4 Maverick has 128 experts and outperforms GPT-4o. Both models are available for download, and Llama 4 Behemoth, a more powerful model with 288 billion parameters, is still in training, highlighting Meta's commitment to openness in AI.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Meta Introduces Flexible Form Delivery for Personalized Instant Forms

23 hours ago

Meta Ads

Meta has introduced Flexible Form Delivery for instant forms, allowing tailored form elements based on user responses. This feature may still be in testing, as there is no official documentation. Users can enable this option for Meta to optimize settings, like removing images and reordering questions. There are two modes: automatic optimizations or manual adjustments for specific elements. It aims to enhance results through automation.

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Google Analytics introduces Generated Insights feature for enhanced data analysis

23 hours ago

Google Analytics

Google Analytics has introduced a Generated Insights feature that summarizes trends and changes in data, helping users make quicker decisions. These insights are displayed at the top of detail reports and include action buttons for report modifications. For example, if purchase events spike, Google's AI analyzes the data to explain the reasons. Users can give feedback on the insights using thumbs-up or thumbs-down buttons to enhance future insights.

Microsoft Launches Copilot Search in Bing to Enhance User Discovery Experience

23 hours ago

Copilot Bing

Microsoft has launched Copilot Search in Bing, merging traditional and generative search to enhance user experience. It offers curated information, clear answers, and easy navigation to sources, supporting a healthy web ecosystem. Users can explore topics with related suggestions and easily access previous results. The mobile experience is optimized for on-the-go use, ensuring rich summaries fit smaller screens. Copilot Search aims to simplify searching and spark curiosity.

Google's Complete March AI Changelog: Gemini 2.5 Pro and Beyond

23 hours ago

Gemini AI Overviews

Google has focused on AI and machine learning for over 20 years to enhance daily life. In March 2025, they upgraded the Gemini app with personalization features and launched Gemini 2.5 Pro. AI Overviews were improved for better responses in Search. New tools for Google Shopping and Gemini Robotics were introduced, along with Gemma 3 for developers. The FireSat satellite for wildfire detection was deployed, and initiatives for biodiversity were launched.

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Spotify Ad Exchange Now Available on Display & Video 360

3 days ago

Display & Video 360 Programmatic Ads

Spotify Advertising has launched the Spotify Ad Exchange on DV360, allowing advertisers to integrate Spotify into their campaigns. This exchange enhances programmatic buying options, providing access to Spotify's inventory and engaged listeners. It supports audio, video, and display ads, with music placements available now and podcast placements coming in 2025. Advertisers can use open auctions and private marketplaces, available in 37 and 16 markets respectively.