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Amazon DSP integrates Google Privacy Sandbox for enhanced measurement capabilities

1 days ago

Amazon DSP integrates Google Privacy Sandbox into its measurement solutions, enhancing campaign visibility amid industry changes. This allows for better attribution of conversions from Chrome users who opt out of third-party cookies. The integration supports Amazon's Ad Relevance AI solution, improving ad targeting without relying on ad IDs. The feature is available across North America, Europe, the Middle East, and Asia Pacific.

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Claude introduces web search for real-time information and accurate responses

1 days ago

Claude SEO

Claude can now search the internet for up-to-date responses, enhancing its accuracy with the latest information. It provides direct citations for fact-checking and delivers relevant sources in a conversational format. This feature helps sales teams, financial analysts, researchers, and shoppers by offering insights on trends, market data, grant proposals, and product comparisons. Web search is available for paid users in the U.S., with plans for broader access.

LinkedIn Partners with Calendly for Easy Meeting Scheduling on Profiles

1 days ago

LinkedIn has integrated Calendly for easier meeting booking on profiles. Over one million Premium and Enterprise users have adopted custom buttons, resulting in a 25% increase in profile views. Users can link their Calendly accounts to schedule meetings directly on LinkedIn. Feedback indicates improved efficiency, with one user booking over 200 new meetings since using the feature. Custom buttons are available for Premium Business and SalesNavigator users.

TikTok Expands AMBER Alerts to Raise Awareness for Missing Children Nationwide

1 days ago

TikTok

TikTok has introduced AMBER Alerts in partnership with the National Center for Missing & Exploited Children to enhance awareness of missing children. After a successful pilot in Texas, alerts will now reach over 170 million users through their For You feeds. TikTok is donating advertising credits to support NCMEC's messaging on child safety. Creator Sarah Turney will help promote this initiative, emphasizing the role of communities in locating missing children.

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Meta AI Launches in Europe with Intelligent Chat Function for Major Apps

1 days ago

Llama Meta

Meta AI is launching in 41 European countries, including EU nations and overseas territories. The chatbot will support six languages to enhance social experiences for over 700 million users. It will be available for free on Facebook, Instagram, WhatsApp, and Messenger, allowing engagement in group chats. Users can discover relevant content and access information efficiently. Future plans include expanding AI features and personalization globally.

Threads Introduces Topic Tags, Reply Controls and Video Features

1 days ago

Threads

Threads has introduced new features for personalization, including the ability to add up to ten topics to your bio, follower-only replies, and an enhanced video player. Posts with tagged topics attract more views, and prompts for trending topics help users engage their audience. Users can manage interactions by allowing replies only from followers and can customize their feed order. The video player now includes improved controls for easier viewing.

Google Display Network integrates with Demand Gen for expanded ad inventory controls

2 days ago

Google Ads Display & Video 360

Starting in March 2025, Demand Gen will launch inventory source controls for ads on YouTube, Discover, Gmail, and the Google Display Network. Google Video Partners will be renamed to Google Display Network, with settings shifting from line item to ad group level for flexibility. In April 2025, Demand Gen campaigns with image assets will start serving on the Google Display Network. Users can opt out anytime and manage preferences for video and image ads.

Meta Launches Ratings and Reviews Feature for Facebook Ads

2 days ago

Meta Ads

Meta has introduced a feature that displays customer ratings and reviews on Facebook ads, enhancing social proof for potential buyers. The system collects feedback from users who purchase after interacting with ads and prompts them to rate their experience. Ratings are aggregated at the Facebook Page level and can be shown on ads to boost customer confidence. Business owners can manage these reviews through the Meta Business Suite and control which ratings are displayed.

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

2 days ago

Google Analytics

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.