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13 hours ago
TikTok launched Automotive Ads to enhance vehicle marketing and drive sales through catalog-based advertising. The two main formats are Video + Product Card, which combines video with shoppable recommendations, and Multi-link Carousel Card, linking catalog images to unique URLs. Inventory Ads for dealerships provide automated creative and lower acquisition costs, while Model Ads for manufacturers simplify catalog setup.
Trending ️🔥13 hours ago
LinkedIn launched its Conversions API to assist B2B marketers in demonstrating campaign effectiveness and ROI, addressing challenges in measuring long-term impact amid longer buying cycles. Many marketers must justify spending to executives monthly, with a shift towards valuing MQLs and SQLs over traditional metrics. The API connects first-party data for better targeting, resulting in improved conversions and reduced costs.
13 hours ago
Google Lens has launched a feature for iPhone users that allows screen searches in Chrome and the Google app using gestures like drawing or tapping, eliminating the need for screenshots or new tabs. Additionally, AI Overviews will be more frequent in Lens results, providing insights on unique images without needing a specific question. These updates are rolling out globally this week for iOS apps and will soon be available on Chrome.
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13 hours ago
Instagram has introduced several new features for DMs to enhance communication. Users can now translate messages in different languages, share music directly within chats, and schedule messages for specific times. Additionally, important messages can be pinned for easy access, and QR codes can be generated to invite new members to group chats. These updates aim to make it easier for users to stay connected with friends and family globally.
Trending ️🔥13 hours ago
Google Ads has introduced new features to help advertisers create engaging lifestyle imagery. These include generative AI for images of adults, asset audience recommendations, and testing for Performance Max campaigns. Imagen 3 enables image generation from text prompts while following strict guidelines. Advertisers can customize prompts and provide feedback on generated images. New asset testing capabilities will evaluate the effectiveness of creative assets.
13 hours ago
The Display & Video 360 API and Structured Data Files will undergo changes to improve functionality. Frequency caps over 30 days will be deprecated on February 28, 2025. On March 6, 2025, optimized targeting for fixed bidding line items will be removed. From April 1, 2025, line items must assign floodlight activities for custom bidding algorithms. Bid multipliers will be deprecated on May 1, 2025. Review these changes to understand their impact.
13 hours ago
Amazon Ads has introduced new options for off-Amazon placements in Sponsored Products campaigns, available in the Campaign Settings tab. Advertisers can select between Maximize Reach, which boosts exposure and impressions off Amazon, and Minimize Spend, which emphasizes cost control. Maximize Reach is the default for existing campaigns, and advertisers are encouraged to review their settings to ensure they meet their objectives.
1 days ago
Google has updated its people chips in Google Sheets, introducing bulk conversion for email data and new formatting options. Users can now convert email data into people chips with one click. New formats include default display name, last name first, and email address. The rollout varies: Rapid Release domains have immediate access, while Scheduled Release domains will begin rollout on February 18, 2025. Users can access features by typing "@" for quick use.
Trending ️🔥1 days ago
Apple will launch view-through attribution for Apple Search Ads by March 2025, allowing advertisers to track app installations from ad impressions. This feature will be accessible via the Apple Ads Attribution API and requires developers to implement a "claimType" field to differentiate between view-based and click-based installations. This change is expected to influence app advertising metrics and budget allocations.
