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Google Launches Auto-Generated Landing Page Screenshots for Demand Gen Ads

7 hours ago

Google has introduced a feature for Demand Gen advertisers that automatically generates landing page screenshots for ads. This option, which may be enabled by default, allows a visual preview of the landing page, enhancing transparency and potentially improving click quality. Advertisers should ensure their landing pages are visually optimized, as the screenshot becomes part of the ad creative, making design quality crucial.

Looker Studio Announces Modern Charts General Availability and Query Results Variables

8 hours ago

Looker Studio

Google's data visualization platform has introduced two updates: Modern Charts and Query Results Variables. Modern charts are now the default for new reports, offering new styling options, refreshed themes, and enhanced configurations. Existing reports will need an upgrade to access these features. Query result variables allow users to insert dynamic data into text elements, ensuring that displayed values update automatically when data is refreshed.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Safari 18.4 Adds Support for CHIPS, Improving Third-Party Cookie Management

8 hours ago

Tracking

Safari 18.4 introduces CHIPS (Cookies Having Independent Partitioned State) to enhance web privacy and functionality. CHIPS allows developers to use third-party cookies with a Partitioned; flag, limiting access to specific site relationships. Safari blocks third-party cookies by default but allows partitioned cookies unless flagged by Intelligent Tracking Prevention. This update balances privacy with development needs, aligning Safari with Chrome and Edge.

YouTube Launches New AI Hook Generator and Inspiration Features

8 hours ago

YouTube

YouTube has launched new features for creators, including three inspiration tools: Brainstorm from Anywhere, integrating comments and performance data into YouTube Studio; AI-Powered Hooks for crafting engaging introductions; and Quick Saves for capturing ideas. Additionally, YouTube partnered with repurpose.io to help upload short-form videos from other platforms, offering three free months of service and easy sharing to YouTube Shorts.

Roblox launches new ad format and partners with Google to enhance advertising

8 hours ago

Programmatic Ads

Roblox has launched a new video advertising format and partnered with Google to enhance its advertising business. Gamers can watch up to 30-second video ads in exchange for in-game boosts or resources. The partnership expands Immersive Ads to more publishers, allowing advertisers to connect with users through engaging content within the gaming experience. This strategy aims to scale Rewarded Video and other immersive formats for brands in the near future.

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Google updates Unfair advantage policy to allow double serving of ads from same company

1 days ago

Google Ads

On April 14, 2025, Google will update its Unfair advantage policy to allow the same ad from the same company to show in different ad locations. This change follows earlier experiments with double serving ads. The English version is the official policy, while translations are available. The update clarifies that the prohibition on multiple ads applies only to one ad location, and violations will not lead to immediate account suspension without warning.

Snapchat Expands Bitmoji Fashion with Spring Styles and New Prada Collection

1 days ago

Snapchat

Snapchat enhances Bitmoji avatars with new spring fashion options, allowing users to express themselves with trendy styles. The update includes items like barrel jeans, boat shoes, and trench coats, as well as exclusive Prada styles such as Re-Nylon Shoulder Bags and Collapse Sneakers. Users can easily access the latest fashion trends through a new visual menu on their Bitmoji Profile, catering to a community that has created over 2.7 billion Bitmoji avatars.

LinkedIn Updates Eligibility Criteria for Free Premium Trial Access

1 days ago

inkedIn's free Premium trial has specific eligibility criteria. Users who have previously used a free trial may not qualify for another, even after 12 months. Switching between Premium plans during the trial is not allowed. The trial lasts one month from activation and converts to a paid subscription if not canceled. Billing and cancellation depend on the activation date in local US time for US users or UTC for others.

Reddit Launches New Ad Tools for SMBs to Enhance Retail Advertising Performance

1 days ago

Reddit Ads

Reddit ads have helped retail advertisers achieve nearly $2 in return on ad spend from April 2023 to March 2024. Advertisers can import campaign assets from Meta Ads Manager for quick ad launches. Nielsen's research suggests that increasing Reddit ad spend by 24% can boost total revenue by 11%. Reddit fosters consumer trust, making it a key platform for informed purchasing decisions. Brands should leverage dynamic ads and utilize Reddit Pro tools to enhance their advertising strategies.