Discover the Latest Insights

Meta Ads launches Threads, Live Video Ads, new metrics, and enhanced retargeting

5 hours ago

Threads is now a dynamic URL parameter in Meta Ads, labeled 'th' and 'threads_stream'. You can create live video ads directly in Meta Ads Manager by linking live videos from your Facebook Page. Two new metrics, 'WhatsApp Channel Follows' and its cost, track followers from ads. Catalog ads now feature automatic image cropping for better fit in feeds and stories. Website Custom Audiences may include Facebook/Instagram shop audiences to boost retargeting.

Google Ads unifies enhanced conversions for web and leads with a single on off switch

5 hours ago

Google Ads

Google Ads is simplifying enhanced conversions by merging web and lead conversions into one unified setting with an on/off switch. From April 2026, it will accept data from website tags and API simultaneously to improve accuracy and bidding. By June 2026, the two features will merge, removing the need to choose implementation methods. No action is needed; you can opt out anytime at the conversion action level.

Google Launches New Advertising and Measurement Developers Hub

1 days ago

Google Ads Display & Video 360

Google launched the Advertising and Measurement Developers Hub to help developers automate campaigns, analyze performance, manage tags, and monetize apps. The site includes a homepage, Developer Relations team info, a product directory for Google Ads API, Analytics APIs, and Publisher Tools, plus connections via Discord, support, and GitHub. It also features multimedia content like Ads DevCast and encourages user feedback.

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Meta updates Custom Audience to include Facebook and Instagram shop interactions

5 days ago

Meta Ads

Meta now supplements Custom Audiences for Facebook or Instagram shops with on-platform events and shop audiences. When creating a website custom audience targeting certain events or all visitors, Meta adds people who interacted with products on FB/IG. This can increase retargeting audience size and improve ad campaign results.

Meta updates ad creative selection with customizable media crops and placement exclusions

6 days ago

Meta Ads

Meta changed ad creative selection: upload multiple creatives in different aspect ratios and customize each with crops, text, and destinations. You can exclude placements per media. Without customization, Meta auto-crops media for each user and placement. It's advised to exclude some placements manually, like vertical ones for 4:5 images. Meta adds related media automatically; review and remove to maintain control.

Google Moves Crawlers IP Range Files to New Location

6 days ago

SEO Technical SEO

Google is moving its JSON files listing IP ranges from /search/apis/ipranges/ to a more general location at /crawling/ipranges/ on developers.google.com. The files will remain accessible at the old path temporarily, but users are encouraged to switch to the new location soon. The old URLs will be phased out and redirected within six months.

Inside Googlebot demystifying crawling fetching and the bytes we process

6 days ago

Google Search Console Technical SEO

Googlebot is part of a centralized crawling platform for various Google products, not a single crawler. It fetches up to 2MB per URL (64MB for PDFs), including headers, ignoring bytes beyond this limit. Linked resources are fetched separately with their own limits. The Web Rendering Service processes fetched bytes, running JavaScript and CSS but works statelessly. To optimize, keep HTML lean, place key elements early, and monitor server response times.

Ray-Ban Meta Launches First AI Glasses Designed for Prescription Wearers

7 days ago

Ecommerce merchants can now update store name and domain in Microsoft Advertising

8 days ago

Microsoft Ads

Microsoft Advertising ecommerce customers can now update their Merchant Center store name and domain directly from Merchant Center. Store name changes need editorial review and ads run with the current name during review. Domain changes require ownership verification, with ads running on the old domain until verified. Product URLs must match the new domain after approval. Store names and domains can be reused if approved and verified.