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Perplexity partners with PayPal to launch AI-powered in-chat shopping for US users

1 days ago

Perplexity partners with PayPal to enable agentic commerce on its Pro platform, allowing U.S. users to shop instantly via chat using PayPal or Venmo. This integration supports secure, seamless transactions with features like tokenized wallets and passkey checkouts. The collaboration aims to enhance conversational commerce, leveraging PayPal's global reach and security, challenging traditional shopping tools like Google Shopping.

Microsoft Clarity Launches Bot Traffic Feature to Reveal Real User Behavior

1 days ago

Microsoft Clarity

Microsoft Clarity introduces a Bot Traffic feature to help users identify and quantify non-human traffic skewing website analytics. Bots can inflate sessions, distort user journeys, and cause misleading data, impacting decisions on product and marketing. The new dashboard card shows bot activity percentages and anomalies, enabling marketers, product teams, and developers to get cleaner data and better insights. Available now with no extra setup.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

BigQuery launches Snowflake transfer scheduling preview and cross-region data transfer GA

1 days ago

BigQuery

BigQuery now allows scheduling automated data transfers from Snowflake using the Data Transfer Service, currently in preview, staging data in the same cloud or Amazon S3 for AWS accounts. It supports cross-region batch loading and exporting data across any regions with simple commands, now generally available. Vector indexes support the TreeAH type with Google's ScaNN algorithm for efficient batch processing of many embeddings, also generally available.

GA4 Measurement Protocol adds geolocation override with user_location and ip_override

1 days ago

Google Analytics

GA4 Measurement Protocol now allows overriding user geographic location using ip_override or user_location attributes. user_location takes precedence and should include details like country_id and region_id at minimum. The user_location object can specify city, region_id, country_id, subcontinent_id, and continent_id with respective codes. This helps provide accurate geographic info for events.

YouTube unveils new ad options and features at 2025 BrandCast event

1 days ago

YouTube

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

Google Performance Max Now Offers Device Control at Campaign Level

1 days ago

Google Ads

BIG PMax News! Device Control is now available at the campaign level, adding a long-requested feature: Device targeting in PMax. Users can select Devices in campaign settings, including Computers, Mobile phones, Tablets, and TV screens (for Display and Video campaigns). This enhancement provides more visibility and control. It may be beneficial to exclude TV screens for B2B campaigns or focus on mobile traffic to improve landing page user experience.

Meta Introduces New Creative Insights for Ad Accounts to Optimize Campaigns

1 days ago

Meta Ads

Meta introduced new creative insights for ad accounts, allowing users to view 'Top Creative Themes' in the 'Ads Reporting' > 'Account insights' section. This feature displays themes identified from ads, including the number of active ads and spending for each theme. It helps assess if ad themes align with brand values and allows comparison with industry themes for better optimization. Clicking a theme provides guidance on ad adjustments and relevant examples.

Meta tests Automatic Voiceover Translation for video ads in Spanish

1 days ago

Meta Ads

Meta is testing a feature for video ads that uses AI to automatically translate English voiceovers into Spanish. This experimental feature will start on May 20, 2025, but is currently limited to English voiceovers and Spanish as the only target language. Meta has been slow to expand its AI translations beyond a few languages, so the immediate global impact may be minimal. However, this initiative marks a significant step in ad personalization through AI.

BigQuery Now Shows Query Text in Execution Graph

1 days ago

BigQuery

BigQuery has introduced a feature allowing users to view Query text within the Execution graph. This shows which part of the SQL corresponds to each stage step, helping identify bottlenecks. Users can see the source of each subquery, what data was read, aggregated, or written, and understand why certain steps, like the "0.28 sec Input," may be causing delays. This small UI update significantly aids in debugging and performance tuning.