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9 hours ago
Meta updates Meta Pixel and Conversions API to simplify ad tracking and boost performance for all businesses. The AI-powered Meta Pixel auto-adds product and business info, cutting technical work and helping smaller advertisers. A one-click Conversions API setup needs no technical skills, reducing costs and setup time. These changes improve data sharing and ad targeting while freeing advertiser resources.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
9 hours ago
In 2025, Gemini-powered tools improved Google's detection of deceptive ads, blocking over 99% before display. The AI analyzes many signals to identify and stop malicious content, even as scammers use generative AI. Google blocked 8.3 billion ads and suspended 24.9 million accounts. Gemini also cut incorrect advertiser suspensions by 80%, balancing threat removal with support for honest businesses, and sped up user feedback processing fourfold.
9 hours ago
Claude Opus 4.7 improves on Opus 4.6 with better software engineering, handling complex coding tasks more independently. It has enhanced vision for higher-resolution images and produces higher-quality professional outputs. The model includes safeguards to block high-risk cybersecurity uses and is available on multiple platforms at the same price as Opus 4.6. Security experts can join a Cyber Verification Program for approved cybersecurity tasks.
1 days ago
You can now edit Instant Forms in Meta Ads Manager, which was not possible before. Previously, you could only duplicate or archive forms. The updated interface allows editing and managing forms at the ad level, saving time and offering more flexibility. This update is appreciated by users.
Trending ️🔥1 days ago
AI Max, improving targeting and creative capabilities, moves out of beta with 7% more conversions at similar CPA/ROAS. From September, campaigns using Dynamic Search Ads, automatically created assets, and broad match settings will upgrade automatically to AI Max. It offers smarter AI-driven ad relevance, advanced controls, and easier campaign management, marking a shift to scalable AI-powered growth.
1 days ago
Microsoft Advertising will retire its SOAP API by January 31, 2027, fully transitioning to the REST API introduced in 2024. From October 1, 2026, new features will be available only through REST. Existing SOAP integrations remain until deprecation. REST offers a modern, scalable integration with better SDK support and broader language compatibility. Users should begin migrating now and can get support for complex cases.
2 days ago
Meta Advertisers' 'Format Display Options' replace 'Flexible' and 'Collection' formats in ad setup. With 'Manual upload', only 'Single image or video' and 'Carousel' remain. 'Single image or video' allows up to 10 media files and enables 'Format display options' for showing products or site links if provided. 'Carousel' lets you show cards as single images/videos or collection tiles, with the first media as primary.
Threads API now offers richer content options such as cross-sharing to Instagram Stories, long-form text attachments, ephemeral ghost posts, spoiler tags, and GIFs. It supports tokenless embedding, enhanced web intents for posting, and improved search by media or author. New management tools include reply approvals and real-time webhooks for post events. Developers can use documentation, sample apps, and testing tools for integration.
2 days ago
The April 2026 update to the Display & Video 360 API adds support for more Exchange and ThirdPartyVendor values, AdAsset identifier fields in AdGroupAd resources, and beta support for Demand Gen resource management, available only to allowlisted customers. Demand Gen features include managing line items, ad groups, ads, and targeting. Full Demand Gen support will launch later this year. Update your client library before use.
