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Meta Gaming Apps Now Support ROAS Campaigns with AEM for Better Ad Performance

Meta Gaming Apps Now Support ROAS Campaigns with AEM for Better Ad Performance

2 hours ago

Meta now supports ROAS campaigns with AEM for gaming apps, with a different interface than Android. You can optimize for in-app ad impressions or purchase value, but selecting "Maximize ROAS" doesn't allow choosing a focus like on Android. ROAS campaigns work well for new game launches but lose efficiency over time. This feature is welcomed due to recent performance challenges.

Google Demand Gen update adds New Customer Acquisition modes for growth

Google Demand Gen update adds New Customer Acquisition modes for growth

3 hours ago

Google updated Demand Gen campaigns to include New Customer Acquisition goals with two modes: New Customer Only Mode, bidding only on new customers, and New Customer Value Mode, bidding more for new customers than existing ones. This enhances Demand Gen's marketing role. Testing Value Mode is advised for purchase goals, and New Customer Only Mode for strict new customer budgets, with careful rollout and monitoring.

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Merchant Center lets you target promos by audience for better results

Google Merchant Center lets you target promos by audience for better results

Google Merchant Center now lets you target promotions to specific audiences, like new customers or by location. This allows tailored offers instead of sending promos to all shoppers. Examples include offering 20% off to new shoppers only, protecting margins for repeat buyers, and running region-specific discounts without affecting other areas.

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Search Console Launches New Query Groups Feature in Insights

Google Search Console Launches New Query Groups Feature in Insights

Search Console Insights has launched a feature called Query groups that organizes similar search queries. This helps analyze variations of the same query, making it easier to understand user intent. The feature shows group performance, total clicks, and a list of queries. It will gradually roll out and is intended for sites with high query volumes, inviting user feedback through various channels.

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Threads Launches Ghost Posts That Automatically Archive After 24 Hours

Threads Launches Ghost Posts That Automatically Archive After 24 Hours

3 hours ago

Threads has launched ghost posts that automatically archive after 24 hours, enabling users to share unfiltered thoughts without the pressure of permanence. Replies go to a private inbox, and only the poster can see who liked or replied. Users can create ghost posts by toggling on a ghost icon. This feature complements other tools like text attachments for longer content and the option to hide spoilers, enhancing the sharing experience.

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Introduces Investment Strategy Tab for Enhanced Recommendations

Google Ads Introduces Investment Strategy Tab for Enhanced Recommendations

3 hours ago

Google Ads introduced an Investment Strategy tab on the Recommendations page, offering suggestions on how increased investment can affect key metrics like clicks and conversions. This feature aids in budget allocation across campaigns for better performance. It is designed for short-term budget increases, unlike the Performance Planner, which is for long-term planning. Users can set investment goals and customize their campaign selections.

Display and Video 360 API launches new features for YouTube and Demand Gen ads

Display and Video 360 API launches new features for YouTube and Demand Gen ads

4 hours ago

Today, we’re announcing the October 2025 update to the Display & Video 360 API. This update includes the ability to create and retrieve assets for YouTube and Demand Gen ads, support for retrieving Demand Gen AdGroupAd resources, and a new adPolicy field in AdGroupAd resources for policy reviews and appeals. It also supports Structured Data Files versions v9.1 and v9.2. Update your client library to access these features and contact support for assistance.

Google for Developers
Google for Developers

Official Source

Official Source

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Official Source
Facebook Implements New Verification and Transparency Rules for Advertisers in Thailand

Facebook Implements New Verification and Transparency Rules for Advertisers in Thailand

10 hours ago

Meta is expanding verification and transparency requirements for advertisers in Thailand to enhance platform safety. Advertisers must verify who benefits from and pays for their ads, with this information included in the “Ad info” section. Notifications will be sent via email and advertising tools, giving 7 days to complete verification. Failure to verify will prevent ad delivery in Thailand. Advertisers are encouraged to start the process now to avoid disruptions.

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google launches Merchant Center for Agencies with new tools and access

Google launches Merchant Center for Agencies with new tools and access

Google is launching Merchant Center for Agencies with four sections: All client accounts, Agency overview, Diagnostics, and Optimizations. Agencies can request access through a help page link. It resembles the old Multi-Client Account but offers features specifically for agencies, aiming for clearer and simpler use.

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator