The Only Digital Marketing Feed You'll Ever Need.
Stay informed your way. Tailored updates when and how you want them. 100% Free.
10,000+ Users
500+ Sources
1000+ Tools
All the latest swipes on our platform
2 hours ago
Meta now supports ROAS campaigns with AEM for gaming apps, with a different interface than Android. You can optimize for in-app ad impressions or purchase value, but selecting "Maximize ROAS" doesn't allow choosing a focus like on Android. ROAS campaigns work well for new game launches but lose efficiency over time. This feature is welcomed due to recent performance challenges.
3 hours ago
Google updated Demand Gen campaigns to include New Customer Acquisition goals with two modes: New Customer Only Mode, bidding only on new customers, and New Customer Value Mode, bidding more for new customers than existing ones. This enhances Demand Gen's marketing role. Testing Value Mode is advised for purchase goals, and New Customer Only Mode for strict new customer budgets, with careful rollout and monitoring.
3 hours ago
Google Merchant Center now lets you target promotions to specific audiences, like new customers or by location. This allows tailored offers instead of sending promos to all shoppers. Examples include offering 20% off to new shoppers only, protecting margins for repeat buyers, and running region-specific discounts without affecting other areas.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
3 hours ago
Search Console Insights has launched a feature called Query groups that organizes similar search queries. This helps analyze variations of the same query, making it easier to understand user intent. The feature shows group performance, total clicks, and a list of queries. It will gradually roll out and is intended for sites with high query volumes, inviting user feedback through various channels.
3 hours ago
Threads has launched ghost posts that automatically archive after 24 hours, enabling users to share unfiltered thoughts without the pressure of permanence. Replies go to a private inbox, and only the poster can see who liked or replied. Users can create ghost posts by toggling on a ghost icon. This feature complements other tools like text attachments for longer content and the option to hide spoilers, enhancing the sharing experience.
3 hours ago
Google Ads introduced an Investment Strategy tab on the Recommendations page, offering suggestions on how increased investment can affect key metrics like clicks and conversions. This feature aids in budget allocation across campaigns for better performance. It is designed for short-term budget increases, unlike the Performance Planner, which is for long-term planning. Users can set investment goals and customize their campaign selections.
4 hours ago
Today, we’re announcing the October 2025 update to the Display & Video 360 API. This update includes the ability to create and retrieve assets for YouTube and Demand Gen ads, support for retrieving Demand Gen AdGroupAd resources, and a new adPolicy field in AdGroupAd resources for policy reviews and appeals. It also supports Structured Data Files versions v9.1 and v9.2. Update your client library to access these features and contact support for assistance.
10 hours ago
Meta is expanding verification and transparency requirements for advertisers in Thailand to enhance platform safety. Advertisers must verify who benefits from and pays for their ads, with this information included in the “Ad info” section. Notifications will be sent via email and advertising tools, giving 7 days to complete verification. Failure to verify will prevent ad delivery in Thailand. Advertisers are encouraged to start the process now to avoid disruptions.
1 days ago
Google is launching Merchant Center for Agencies with four sections: All client accounts, Agency overview, Diagnostics, and Optimizations. Agencies can request access through a help page link. It resembles the old Multi-Client Account but offers features specifically for agencies, aiming for clearer and simpler use.
