Reddit updated Ads Manager to simplify AI-powered automated targeting, expanding reach beyond initial targeting to boost campaign performance. It uses machine learning analyzing targeting, creatives, and engagement while maintaining brand safety and exclusions. Automated targeting improves impressions, conversions, and lowers costs. Reporting offers insights into audience interests and communities. Alcohol and special ad categories aren't supported.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
The new Google Merchant Center 'Creative Content' feature enhances brand profiles and product listings across paid and organic Google placements. Videos can be sourced from social channels, websites, or Product Studio, and automatically appear in Google Ads asset libraries for linked accounts. It allows video mapping to product listings, including AI-powered mapping from YouTube, boosting SEO and brand presence on Google.
New updates for Google Ad Manager, AdSense, and AdMob aim to help publishers enhance monetization. AI tools automate manual tasks, including a brand safety feature that blocks unwanted ads, a generative AI reporting tool for custom reports, and an AI chat for instant support. The CTV Live-biddable solution assists in monetizing live events, while Buyer Direct simplifies direct deals with agencies, creating new revenue opportunities.
Google updated Performance Max campaigns with two main features: Waze ads integration for U.S. store goal campaigns, letting businesses appear as 'Promoted Places in Navigation' pins without extra setup, and expanded channel performance reporting for all campaigns. Soon, reporting will include search partners and manager account access. These changes improve ad visibility and insights, with Waze ads expanding internationally in 2026.
Google Ads Editor 2.11 adds features like campaign-level negative keywords for Performance Max, search term reports, scheduled link checks, account-level exclusions, improved campaign selection, better CSV import/export, Smart Bidding Exploration, editable lead forms, URL settings for asset groups, Merchant Center feed nudges, more ad preview types, new user list types, renamed TrueView metrics, high LTV for Search, video generation, and streamlined Search campaign setup.
Snap Inc. and Perplexity will integrate Perplexity’s AI answer engine into Snapchat in early 2026, letting nearly 1 billion users ask questions and get verified answers inside the app. Perplexity will pay Snap $400 million over a year. This expands Snapchat’s AI features alongside its My AI chatbot, aiming to enhance discovery and learning through conversational AI within the app.
Google is simplifying its search results page by removing infrequently used features to improve user experience and speed without major changes for most searches. Site owners will be informed about updates to structured data features via the documentation changelog. Support for certain structured data types in Search Console and its API will end in January 2026.
WhatsApp has launched a new app for Apple Watch, enabling users to manage chats without their iPhone. Features include call notifications, reading full messages, sending written and voice messages, and quick emoji reactions. Users will see clearer images and more chat history. The app ensures privacy with end-to-end encryption and is available for Apple Watch Series 4 or later with watchOS 10. Future updates will be based on user feedback.
Google added a new user agent named Google-CWS to the Googlebot's user-triggered fetchers documentation. This user agent is used by the Chrome Web Store to request URLs that developers include in the metadata of their Chrome extensions and themes.
