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19 hours ago
Google Tag Manager now allows adding event parameters directly in the Google Ads Conversion Tracking tag template, enabling more flexible data sending. Event parameters map into Custom Variables in Google Ads, allowing details like color or product category to be used in reports. Enhanced Conversions remain managed separately via the Google Ads User-provided Data Event tag template.
19 hours ago
Meta is expanding Reels Trending Ads to more advertisers. Automatic catalog access notifications will grant full catalog access to more business members, adjustable in Business Manager. Meta offers free 1-click CAPI Gateway demos to show campaign impact, available via Partner center in Business Suite. Threads Ads will support more formats, including carousel, 4:5 ratio, Advantage+ catalog, and App ads testing.
19 hours ago
Reddit introduced a 6-second Engaged Video Views optimization to improve ad performance by targeting users likely to watch videos for at least 6 seconds. This beta feature boosts engagement and optimizes ad spend by charging only for meaningful views. Tests showed a 130% rise in view-through rate, 71% in completion rate, and an 83% drop in cost per view. Advertisers can select this goal in Reddit Ads Manager for better results.
19 hours ago
YouTube celebrates 20 years by introducing new tools to enhance creator experience and audience engagement. AI-powered features like Veo 3 Fast simplify Shorts creation, while YouTube Studio gains A/B title testing, collaboration tools, and likeness detection. Live streaming and podcast video tools are upgraded. YouTube Music adds fan engagement options, and brand collaborations and shopping features expand with AI support.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
1 days ago
Google Ads introduces text guidelines for AI-generated assets to improve creative control in AI Max for Search or PMax campaigns. Users can refine text by adding up to 25 term exclusions to block specific words or phrases and up to 40 message restrictions to avoid certain concepts or styles. These guidelines help prevent unwanted terms like "cheap" or "discount" from appearing. Rollout begins this fall.
Meta is expanding WhatsApp ads by letting click-to-message ads link to WhatsApp Status updates instead of direct chats. This builds on June's WhatsApp Status ads, which show promotions between friends' updates. Advertisers can combine ads from Facebook and Instagram with WhatsApp Status, directing users to business chats. Ads appear in the Updates tab, separate from personal chats, to boost engagement among 100 million U.S. users.
1 days ago
Google Search Console now includes an Achievements report to track milestones previously shared via email. The report shows one "In progress" achievement at a time based on recent clicks, such as reaching 50 clicks in 28 days, which triggers a celebratory email. It has "In progress" and "Achieved" sections, allowing users to compare traffic, access Insights, and find tips and resources.
Trending ️🔥1 days ago
Google may have disabled or is testing the removal of the `&num=100` URL parameter, which allowed fetching 100 search results in one request. This change, noticed around September 10, disrupts rank-tracking tools and reduces desktop impressions in Search Console. Users now need multiple requests for 100 results, increasing costs. SEO teams should monitor trends and consult tool providers. Google has not confirmed if this is permanent.
2 days ago
The Looker Studio Explorer (beta) feature is deprecated and will be removed, with existing explorations auto-converted to reports. Enabling Viewer's Credentials disables hyperlinks and images in data sources unless viewer and creator share a team workspace. Treemap charts now have improved color options, border radius control, and a new label section. Pro users can schedule up to 200 reports.
