Instagram now allows users to post past Reels on Facebook for increased reach. Users can share previously unshared Reels to their Facebook Page to gain more views and connect with new audiences. Additionally, users can automatically schedule up to 100 Reels to be shared over 30 days when selecting 6 or more. There are also new monetization tools available, allowing users to potentially earn money by sharing their Reels on Facebook.
Meta's Community Notes will not apply to paid ads, focusing on organic posts instead. CEO Mark Zuckerberg announced this change to replace fact-checkers with a crowdsourced annotation system like X's. Community Notes will affect organic content, including unboosted influencer posts, but details remain unclear. Advertisers fear this may lead to reduced organic content due to potential negative annotations, causing confusion in marketing strategies.
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Beginning January 15, 2025, advertisers using Amazon DSP self-serve can access consolidated Amazon first-party supply across platforms like Amazon.com and Twitch. This update simplifies campaign management by automatically including all eligible inventory sources, allowing advertisers to reach a wider audience while maintaining control over placements. The feature is available in various regions for self-service advertisers on Amazon.com.
Google has informed the EU that it will not implement fact checks in search results or YouTube videos, despite a new law requiring it. Google's global affairs president stated that integrating fact-checking is not suitable for their services. The EU's Code of Practice on Disinformation mandates tech firms to include fact-check results, but Google plans to withdraw from these commitments. The company will focus on enhancing its existing content moderation practices.
The 2025 Pinterest Palette features five trending colors: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat, based on Pinterest insights. These colors will influence fashion and decor. The palette helps creative professionals enhance campaigns and product lines. Suggestions include using these colors for art direction, creating monochromatic ads, and targeting Gen Z. The palette is available for download with detailed color values.
LinkedIn Ads launched a campaign to enhance ad targeting for brands, stressing the importance of reaching the right audience to prevent wasted marketing budgets. Poor targeting results in significant financial losses in the B2B sector. The campaign, "Only on LinkedIn Ads," highlights LinkedIn\'s unique audience targeting capabilities, allowing marketers to filter by industry and role. Creative elements include humorous videos that depict the frustrations of misdirected ads.
Meta is in legal trouble after court documents revealed it trained its AI models using pirated books from Library Genesis, a notorious piracy site. Authors Richard Kadrey and Sarah Silverman filed a lawsuit alleging copyright infringement. A judge criticized Meta's redaction efforts, indicating they were to avoid negative publicity. Meta claims its use of publicly available materials is protected under "fair use." The case's outcome could affect future AI training and copyright laws.
Google partners with The Associated Press to deliver real-time information for the Gemini app, improving its usefulness for users seeking current data. This collaboration enhances their long-standing relationship focused on accurate journalism. Google has worked with news organizations globally for over two decades to grow audiences and revenue, while exploring AI's potential in journalism through initiatives that support local projects.
Instagram has launched Community Notes, a crowd-sourced fact-checking feature that lets users add context to misleading posts. This change follows Meta CEO Mark Zuckerberg's decision to move away from professional fact-checkers to a community-based approach. Users can submit notes that appear on posts if they receive positive ratings. A waitlist is open for those wanting to join, marking a shift in Instagram's strategy for content moderation.
