Webinar: Google Ads Experts Discuss AI's Impact on PPC and Future-Proofing Your Career

During the webinar, Google Ads Experts Miles McNair and Bob Meijer will provide insights on new AI tools announced during Google Marketing Live. These tools are designed to enhance the efficiency and effectiveness of PPC campaigns by leveraging advanced AI technologies.

The webinar will offer tips for more effective GenAI prompt writing. This includes best practices for crafting prompts that can yield better results and improve the performance of your Google Ads campaigns.

The experts will discuss the potential risks of becoming overly-reliant on AI for running campaigns. These risks might include over-dependence on automated systems, reduced human oversight, and the possibility of AI making suboptimal decisions without human intervention.

Strategies to minimize wasted ad spend via Performance Max campaigns will be covered in the webinar. This includes techniques and best practices to ensure that your ad budget is utilized efficiently, maximizing the return on investment.