Starting June 30, 2025, in-app conversions imported through the Google Ads API must include a value for the ClickConversion.conversion_environment field. In-app conversions refer to events like purchases, adds to cart, or sign-ups that occur within an app.
For existing campaigns, failing to include the conversion_environment field will negatively affect bidding, leading to fewer conversions and poorer performance. Conversely, for new campaigns, uploading conversion_environment data can enhance performance by increasing app conversions.
It's important to note that the presence or absence of the conversion_environment parameter does not affect conversion uploads; these conversions will still be processed and reported without errors.
