Google Ads introduced a new default setting for conversion values when creating new conversions. The platform now automatically sets "use the value from the Google Analytics 4 property" as the default value option for new conversions.
How the New Default Works
When users create a new conversion in Google Ads, the system automatically generates a new key event called conversion_event_add_event. However, users must still track and send this data to ensure proper functionality.
The integration means that Google Ads will pull conversion value data directly from the connected Google Analytics 4 property rather than using values set within Google Ads itself.
Alternative Setting Recommendation
Industry experts suggest using the "Use Google Ads only" option instead of the default GA4 integration. This alternative approach keeps conversion value tracking contained within the Google Ads platform rather than relying on external GA4 data.
The "Use Google Ads only" setting can be selected during the conversion setup process, overriding the new default configuration.
Current Rollout Status
The feature is currently in rollout phase, meaning it may not be available to all Google Ads accounts simultaneously. Users should verify their conversion settings to ensure they align with their tracking preferences and data management strategies.
The change represents Google's continued effort to integrate its advertising and analytics platforms, though it requires careful consideration of data tracking workflows and conversion attribution models.
