Threads Now Surpasses X in Daily US Users

According to the latest data from Apptopia, Threads is experiencing a steady rise in daily active users and has surpassed X (implied to be Twitter) in daily actives within the U.S. market. As of April, Threads has averaged an estimated 28 million daily active users, while X has averaged 22 million DAUs, which is a 21% lower usage rate than Threads.

Threads may be considered a threat to X because it is showing signs of increased user engagement, particularly in the U.S. market where it has more daily active users than X. Additionally, Meta's leadership believes Threads has the potential to become the next billion-user platform. The concern for X is that Threads' growth, even if currently limited to the U.S., could indicate expanded opportunities in other regions as well, potentially challenging X's position in the global social media landscape.

Threads' success, despite its resistance to real-time content and avoidance of political topics, could be attributed to Meta's focus on building a more positive user experience. This approach might be resonating with users who are looking for a social platform that offers a more engaging and less contentious environment. Moreover, Threads' rapid growth to 100 million members and its current standing at 130 million monthly actives suggest that its affiliation with Instagram and the novelty of the platform are also significant factors in attracting users.