Threads Introduces Interest Feature for Enhanced Content Discovery and Connections

April 22, 2025 at 4:01:51 AM

TL;DR Threads is rolling out a feature that encourages users to add interest topics to their profiles, enhancing content discovery and connections. Users can edit their profiles to include up to 10 interests, which will improve recommendations and facilitate connections with like-minded individuals. This feature allows users to showcase interests, discover new topics, and access relevant content in their home feeds.

Threads Introduces Interest Feature for Enhanced Content Discovery and Connections

Threads is rolling out a new feature aimed at enhancing content discovery and connections on the platform. The Meta-owned app is now encouraging users to add interest topics to their profiles to improve the recommendation algorithm and facilitate connections between like-minded individuals.

How to Add Interests to Your Profile

The process to add interests is straightforward:

  1. Tap "Edit profile" on your Threads account
  2. Select the "Interests" option
  3. Add up to 10 topics that represent your interests

Users can also discover new topics by tapping on interest tags they see on other profiles, which will then show related posts around that subject.

Benefits of Adding Interests

According to Threads, adding interests serves multiple purposes on the platform. The feature helps users:

  • Showcase personal interests to other users
  • Connect with people who share similar topics of interest
  • Improve content recommendations in the home feed

The selected topics will automatically be added to users' home feeds for easier access to relevant content. Threads notes that users have full control over their interests and can remove or add new topics at any time.

This update represents another step in Threads' evolution as it continues to refine its discovery capabilities and create more personalized experiences for its growing user base.

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