Snapchat has formed a partnership with Datahash to simplify the implementation of its Conversions API (CAPI) for ad partners, providing them with more direct insight into campaign performance. This partnership aligns with Snap's ongoing efforts to update its Conversions API, aiming to offer advertisers more data in a privacy-friendly manner, in line with industry changes.
Datahash, a leader in the first-party data space, collaborates with advertisers and top media agencies in over 50 countries and across key marketing channels. Unlike the time-consuming and technically demanding process of implementing CAPI independently, Datahash setups typically take about 15 minutes, with no coding required.
This partnership follows a similar collaboration with Snowflake last month. Snap reports that CAPI integrations have seen a 300% year-over-year growth, contributing to improved results for more brands and a significant surge in interest in Snap's ad offerings. In fact, the number of SMB advertisers on Snapchat rose by 85% year-over-year in Q1.
The use of a third-party facilitator to implement CAPI could be a significant move, potentially opening up more opportunities in Snap ads through advanced attribution and tracking.
