PMax Script Update: Enhanced Conversion Rate, CTR, and Data Accuracy

April 17, 2024 at 3:31:12 PM

PMax Script Update: Enhanced Conversion Rate, CTR, and Data Accuracy

Summary

New PMax brand/non-brand script now includes updated conversion rate and CTR for improved performance comparison, and better accuracy with blank/uncategorized data. The script maintains the same timeline charts. A more powerful API version is being developed in the Google Ads software. Credits to Ivan Petrov, Ines Weber, and Ivana Dukic.

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