Search Ads Losing Ground to PMax and Shopping, Smarter Ecommerce Report Reveals
3 months ago
Paid search advertisers are shifting their spending from Search campaigns to PMax and Shopping. Sear...
About
Mike is the Head of Ecommerce Insights at Smarter Ecommerce (smec), leveraging his retail operations experience and digital marketing expertise to drive business outcomes. With over 5 years in product management and marketing, he has led innovation projects and won Google's Shopping Innovation Award. His skills include data visualization, automation technology, user research, and customer-centric product development, all aimed at optimizing ecommerce performance for clients.
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Automate Your GA4 Audit - Say Goodbye to Manual Checks!
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Get a comprehensive GA4 audit report with a customized action plan in minutes. +40 pages, 100 featur...
Introducing the Rebuilt and Enhanced SMEC Market Observer, Now with PMax Data
4 months ago
The SMEC Market Observer is a free report that has been revamped to include Google Ads and PMax data...
Amazon and Google Collaborate on New Performance Max for Marketplaces
4 months ago
New Performance Max for Marketplaces enables sellers to drive Google paid traffic to Amazon and othe...
PMax Script Update: Enhanced Conversion Rate, CTR, and Data Accuracy
5 months ago
New PMax brand/non-brand script now includes updated conversion rate and CTR for improved performanc...
Google's Performance Max Campaigns Skyrocket O&O Impressions in Q1 2023
5 months ago
Google has notably increased the amount of Owned & Operated (O&O) impressions served by Performance ...
Tomorrow's Encore: Deep Dive into Google Auction Insights Webinar (April, 10th)
5 months ago
An online encore of the Google Auction Insights deep dive is scheduled for tomorrow. The session is ...