During the initial weeks of lockdown, all Google Ads data was made freely available. However, this report eventually became outdated and lacked PMax data. As a result, it was rebuilt entirely and remains free of charge. The report, known as smec Market Observer, is now available again.

The smec Market Observer report includes:

• 11 charts and tables
• 7 metrics such as CPC, CTR, and conversion rate
• Coverage of 8 industries, including Apparel, Health & Beauty, and Electronics
• Data from 3 channel types, including Search, Shopping, and PMax
• The ability to select a custom time range
• Weekly data and trendline

This report was made possible by Ivan Petrov, Franz Lusser, Tim Wlcek, and Smarter Ecommerce (smec).

You can access the report here: SMEC Market Observer