April 11, 2024 at 8:23:09 PM
Google has notably increased the amount of Owned & Operated (O&O) impressions served by Performance Max campaigns. O&O refers to ad space on Google-owned platforms such as YouTube, Discover, Gmail, Maps. Impressions surged by 272% in the past quarter. This didn't impact other PMax placements, with app placements remaining stable and web placements gaining 45%. This trend is significant for both advertisers and shareholders.
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