Microsoft Says SEOs Don't Realize Bing Search Usage

Fabrice Canel, the Principal Product Manager at Microsoft Bing, emphasized that Bing's usage is more significant than many SEOs realize. He pointed out that Bing is gaining market share, as indicated by a recent Statcounter report showing Google losing about 2% market share and Bing gaining almost all of that share. Canel suggests that SEOs should pay more attention to Bing in their optimization efforts, considering its growing importance.

According to Fabrice Canel, Bing powers several other search engines and services, including:

• DuckDuckGo
• Yahoo
• Ask
• Ecosia
• Swisscows

Additionally, Bing is integrated into various surfaces such as Windows, Copilot, and others. This extensive reach contributes to Bing's significant impact on the search engine market.

Bing traffic is considered valuable for SEOs due to the business value derived from clicks. Fabrice Canel notes that SEOs who monitor business conversion rates per 1000 users find that traffic from Bing correlates well with searcher satisfaction and tends to be particularly valuable. This implies that focusing on Bing could lead to higher conversion rates and more successful SEO outcomes.

The Statcounter desktop search market share report shows that Bing holds over a 17% share, while Google has a 76% share. When considering Yahoo (almost at 4%), DuckDuckGo (at 2%), and others, Bing's influence is more pronounced. However, the worldwide Statcounter data across all platforms shows Google at 91% and Bing at 3.3%. In the US market, for all platforms, Google has an 87% share, and Bing has 8%.