Meta to Remove Audience Type Selection in Advantage+ Catalog Sales Campaigns

January 31, 2025 at 5:39:23 AM

TL;DR Meta will remove the manual Audience Type selection from Advantage+ catalog sales campaigns, requiring advertisers to create custom audiences through the Audiences interface. Current targeting options include finding prospective users and retargeting, with specific strategies for retargeting campaigns. This change aligns with Meta's focus on AI-based broad targeting, promoting Advantage+ solutions. An official timeline for these changes has not been announced.

Meta to Remove Audience Type Selection in Advantage+ Catalog Sales Campaigns

Meta announced upcoming changes to its Advantage+ catalog campaigns with sales objectives, specifically removing the manual Audience Type selection controls from the platform.

The existing Ad Set settings page allows advertisers to utilize two primary targeting options:

  • Finding prospective users
  • Retargeting current users

For retargeting campaigns, advertisers can currently select between retargeting, cross-selling, and upselling options. The platform also enables refined audience targeting through event-based rules, such as targeting users who added products to cart without completing purchases within specific timeframes.

Meta will remove the Audience Type selection interface from the Ad Set settings page. However, the core functionality will remain accessible through an alternative method. Advertisers will need to create catalog-based custom audiences directly through the Audiences interface to maintain similar targeting capabilities.

This change appears to align with Meta's increasing focus on AI-based broad targeting. The removal of manual targeting controls suggests a strategic move to encourage advertisers to adopt Advantage+ targeting solutions rather than detailed manual targeting options.

Meta has not yet announced an official timeline for implementing these changes. While the functionality will continue through the Audiences interface, advertisers should prepare for the transition away from the current Ad Set settings page controls.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
- Meta will remove the manual Audience Type selection from Advantage+ catalog sales campaigns, requiring advertisers to cr... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Meta Marketing API adds new features and optimizations to Partnership Ads API

Meta Marketing API adds new features and optimizations to Partnership Ads API

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Removes Six Ad Limit in Ad Sets for Advertisers

Meta Removes Six Ad Limit in Ad Sets for Advertisers

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Meta Ads launches Related media feature to boost ad reach and performance

Meta Ads launches Related media feature to boost ad reach and performance

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Advantage Rebrands to Advantage Plus with New Features

Meta Advantage Rebrands to Advantage Plus with New Features

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta updates WhatsApp with centralized campaigns AI support and calling options Trending ️‍πŸ”₯

Meta updates WhatsApp with centralized campaigns AI support and calling options

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source
New AI Feature Allows Users to Crop and Expand Images Creatively

New AI Feature Allows Users to Crop and Expand Images Creatively

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
CedCommerce logo

CedCommerce

Seamless AI-Driven Multichannel eCommerce Integration

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
BLKBOX.ai logo

BLKBOX.ai

AI-driven creative testing and production platform

Ad Creative

Get Featured Here

Showcase your tool in this list.

Contact Us