October 29, 2025 at 4:31:13 AM
Meta introduced a new view called 'Budget optimization' that helps advertisers understand how changing their budget could affect key metrics. This quick view adds 'Actual' and 'Estimated' columns to ads reporting, displaying estimated 'Cost per result' and 'Results' over a 7-day period. It also provides a recommended budget to consider. This feature offers valuable insights when scaling campaigns by showing the potential impact of budget adjustments on performance.
Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
The Only Digital Marketing Feed You'll Ever Need.
Stay informed your way. Tailored updates when and how you want them. 100% Free.
10,000+ Users
500+ Sources
1000+ Tools
Markifact is a Verified Tool. Want to get this badge? Contact us.
Marketing Workflows Powered by AI
Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.
Automated audits for Google Ads and Analytics.
AI-powered omnichannel marketing and optimization
Automate and optimize your ad campaigns effortlessly
Optimize and manage product feeds across channels
Seamless AI-Driven Multichannel eCommerce Integration
Optimize and sync product data for more sales
AI-driven marketing for growing businesses
AI-driven creative testing and production platform
Effortlessly consolidate and report marketing data
