LinkedIn's Report Unveils Key Marketing Trends

The LinkedIn 2024 Jobs Outlook report reveals that there has been a significant decrease in the total number of CMO jobs, with a drop of 47% over the past year. However, it also highlights a shift in focus and job titles within the marketing industry, indicating new concepts, approaches, and opportunities in the sector.

LinkedIn's new data from the 2024 Jobs Outlook report indicates that there are specific in-demand marketing skills that peers in the industry are exploring. While the article does not list these skills explicitly, it suggests that these are the skills that are currently sought after and could be beneficial for marketers to develop in order to advance their careers.

Following the marketing skills trends shared by LinkedIn might be beneficial because they represent the skills that are currently in-demand and being explored by peers in the industry. This insight can guide professionals in identifying which areas to focus on for skill development, potentially opening up new opportunities and helping them to stay competitive in the evolving marketing landscape.