March 26, 2024 at 5:58:21 AM
The article emphasizes the value of audiences in Google Ads search campaigns. It recommends observation layering for data segmentation and bid adjustment. It explores the benefits of targeting and remarketing lists for search ads, such as custom ad copy, better call-to-action strategies, tighter Dynamic Search Ads, and effective use of broad match keywords. The author underscores the importance of audiences in enhancing search campaign performance.
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