Google updates Merchant Center product data specifications

Google has introduced new attributes for AI-Generated content in Shopping ads and free listings. Merchants are now required to disclose text content created using generative AI by using the structured title [structured_title] attribute and the structured description [structured_description] attribute when using AI-generated titles and descriptions in their product data.

You can use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. and Japan. This attribute helps Google accurately represent the benefits of your loyalty program across Google properties as configured on Merchant Center.

The minimum price [auto_pricing_min_price] attribute allows merchants to set the lowest or minimum advertised price (MAP) for a product. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Google has updated its guidance on the installment [installment] attribute. Now, an offer that utilizes this attribute will be considered as one where the product can be purchased by paying the full price upfront using the price attribute or in installments. A new downpayment sub-attribute has been introduced to specify if a product requires a partial upfront payment, and a credit type [credit_type] sub-attribute has been added specifically for Vehicle ads to specify whether the installment credit is a lease [lease] or finance [finance].

Starting on July 31, 2024, Google is expanding the list of countries where shipping cost is required and enforced to include India and New Zealand. Offers without shipping costs in these countries will be disapproved.