Google updates Merchant Center product data specifications

April 10, 2024 at 2:01:55 PM

Google updates Merchant Center product data specifications

Summary

Google's 2024 Merchant Center product data specifications include new attributes for AI-generated content, loyalty programs, minimum price, and free shipping threshold. Installment-based offers and shipping attributes guidance has been updated. From July, shipping cost will be required in more countries. From September, pickup method will be optional for Local Inventory Ads, and the use of price attribute for down payments will be removed.

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