Google's second “Demand Gen Drops” update introduces enhancements to its demand generation ad products, focusing on bidding optimizations and creative tools to improve YouTube ad performance.
Key Updates in October’s Demand Gen Drop
- New Customer Acquisition Goals: Rolling out this month, advertisers using New Customer Only Mode have seen an average 11.5% increase in new customer ratio and a 3% reduction in acquisition cost.
- Deep Linking via Web to App Connect for iOS: Enables seamless transition from ads directly to a brand’s mobile app, enhancing user experience.
- Target CPC Bidding: Now supports optimization and performance comparison across multiple ad platforms using consistent settings.
- AI-Generated Videos: Utilize AI to create videos that improve viewer experience and expand reach on YouTube.
- Product Feeds as Virtual Storefronts: Demand Gen campaigns using tROAS goals with product feeds typically experience a 20% increase in conversions.
